Today’s Category: Conversion Holy Grail of eCommerce Conversion Optimization – 91 Point Checklist and Infographic Whether you’re selling pajamas, concert tickets, shoes or shaving blades; e-commerce today has evolved and humanized beyond just convenience shopping . It is therefore imperative that you stop seeing people who land on your store as ‘traffic’; but as real [...]
When Creating Content Really Think About Keywords
January 23, 2013 By
A lot of businesses are creating content and they work really hard on it. Unfortunately, they don’t know the basics of SEO and they don’t understand the importance keywords. I have written about researching audiences and targeting audiences in content, but to reach these audiences you need to consider the words people will use when [...]
The Unspoken Truth: Converting Content Marketing
January 23, 2013 By
Everyone is talking about content marketing. A study we will be releasing soon shows that 34.8% of marketers are putting their focus on this strategy going into 2013. However, the core of the online chatter is about content marketing as a traffic-generation opportunity. Few and far between are those preaching this conversion power of content. [...]
The Best Kept Secret to Ranking on Google [Comic]
January 22, 2013 By
Twitter has once again provided inspiration for Dave and Dan Comic. This time, it’s a tweet we found via the talented, Melissa Fach. Has anyone ever tried this at home? Perhaps it’s the true answer to higher rankings, and we’ve been missing out. Source: CopyPress
Fresh Pressed: 1/18/2013
January 18, 2013 By
Today’s Category: Conversion Help Customers Find You: How to Use Keywords on Your Social Networks Although looking up specific companies on social networks has been a common practice for years, many consumers have now discovered that they can use social networks to actually find a company that deals with the product or service they need. [...]
Snyde Comments: On the Road
January 17, 2013 By
I’m laying in my bed in a small hotel room over 1,000 miles from my sons and wife. Three feet away, in his bed, our SVP of Operations Stefan is trying to get sleep, wearing earplugs so my typing doesn’t keep him from getting needed rest, or more likely a flare up of my infamous [...]
What I Consider Quality Content and What Makes Me Share
January 15, 2013 By
I read a lot so I might be one of those people that should give more writers a break, but the truth is I work a lot and I have a limited amount of time to squeeze in reading. When I decide to click on a link on Twitter or in an email I am [...]
Fresh Pressed: 1/11/2013
January 11, 2013 By
Today’s Category: Miscellaneous Email Marketing Approaches Advance In 2013 Email marketing experience is a vital requirement for a successful career in digital marketing, in my opinion. You learn to fail, you learn to test, you learn how to prioritize and, most importantly, you learn that iteration is what moves the needle. But you also learn to [...]
Snyde Comments: What is Authorship, Really?
January 11, 2013 By
Joe Hall did not write this post, Dave Snyder did, but we will get into that later. Sometimes we break things into such small fragments that we lose the true power of the whole. I am feeling this more and more as I read what is coming out of certain marketing circles about the concept [...]
Snyde Comments: Who Am I? The Use of Personas in Marketing
Three of my favorite writers, O.Henry, Dr.Seuss, and Pablo Neruda, all used pen names. The utilization of pseudonyms is fairly common throughout the history of published material. The topic of pseudonyms takes on a different life in the context of online content, however. Google + now allows pseudonyms, Twitter has always allowed it, but Facebook has held [...]