Category - Creative Spotlight

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5 Keyword Research Tips That Are Simple and Effective
2
Why Paying Freelancers a Flat Fee Makes Sense
3
What is a Content Strategist?
4
6 Tips for Vetting Freelancers
5
How to Harness the Power of Social Media Marketing
6
What Kind of Content Does Your Business’s Blog Need?
7
5 Old Marketing Phrases to Avoid
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Renegotiating Freelance Rates for 2017
9
Freelancers Do More Than Blog
10
Communication Mishaps Between Clients and Creatives

5 Keyword Research Tips That Are Simple and Effective

It is no major secret to content marketers, which means most online businesses nowadays, that the right combination of keywords provides a huge competitive advantage. The problem is that many[…]

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Why Paying Freelancers a Flat Fee Makes Sense

Flat fee or hourly rate? For freelancers, this is the dreaded question potential clients ask. Really, getting paid, regardless of whether one charges a flat fee or hourly rate, should be[…]

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What is a Content Strategist?

The mythical, mysterious content strategist. This job title is becoming more and more popular in recent years. In 2010, there were 763 people using the title content strategist on LinkedIn.[…]

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6 Tips for Vetting Freelancers

Many companies are exploring the benefits of hiring freelancers as a way to gain valuable expertise without the hefty price tag. Businesses can minimize risk by vetting freelancers and verifying their skills.[…]

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How to Harness the Power of Social Media Marketing

In today’s competitive marketplace, harnessing the power of social media is a must so long as you want to expand your business and your brand. It’s no surprise that engaging[…]

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What Kind of Content Does Your Business’s Blog Need?

Conduct a Google search about great blog content, and you’ll find tons of articles discussing different types of quality content to put on your business’s blog. What you’ll find a[…]

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5 Old Marketing Phrases to Avoid

At its core, marketing is about communicating to a potential customer or client in a way that makes them likely to choose your business, service, or product. Communication is the[…]

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Renegotiating Freelance Rates for 2017

Ok, it’s time for a check-in. February has come and gone. How’re you doing on your 2017 resolutions? Each year, many creatives decide that their resolution is to raise their[…]

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Freelancers Do More Than Blog

So you’ve decided to start utilizing the power of the freelancer to help you meet your business goals. Good for you! Let me just say, although my viewpoint may be[…]

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Communication Mishaps Between Clients and Creatives

Communication between clients and creative freelancers does not always go smoothly. A lack of a shared vocabulary, differences in communication style, and the vagaries of the creative process sometimes impede[…]

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