Category - Creative Spotlight

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4 Ways That Content Marketing Is Like Dating, Only Better
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The Importance of Active Voice in Content
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4 Strategies for Expanding Your Audience
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Linguistic Labyrinths: Why Simple Language Sells
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Content vs Marketing: What YouTube’s New Paid Contributor Guidelines Mean
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Aligning Your Content Strategy with the Buyer’s Journey
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A Finger on the Pulse: How to Keep Up with Your Audience’s Interests
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Use Content Marketing to Promote Special Events
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9 Things to Look for in Content Marketing in 2018
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What Makes Listicles So Effective?

4 Ways That Content Marketing Is Like Dating, Only Better

For many people, dating is not pleasant. Dating involves putting yourself out in the dating world for strangers to see, but it can often lead to embarrassment, and you have[…]

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4 Strategies for Expanding Your Audience

It’s taken a long time, but you’ve finally gotten your target audience figured out. You can adequately predict response to your campaigns and you can make reliable projections about your[…]

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Aligning Your Content Strategy with the Buyer’s Journey

Content marketing is not just about spreading the word about your business; it also has to provide solutions for consumers. By putting yourself in your customers’ shoes, you’ll be able[…]

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A Finger on the Pulse: How to Keep Up with Your Audience’s Interests

Keeping tabs on your audience is one of the great challenges of content marketing. What are their needs? What are they looking for when they come to your website or[…]

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Use Content Marketing to Promote Special Events

Content marketing is a practical, inexpensive way for you to let people know about your company’s special event, whether you’re having a small gathering for employees, a sale, a conference[…]

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9 Things to Look for in Content Marketing in 2018

Welcome to another year! Everyone is back from vacation, and ready to tackle the content marketing world in 2018. There are many changes happening, with content marketing and here you’ll[…]

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What Makes Listicles So Effective?

Long-form content is becoming less and less common thanks to the emergence of the listicle. Believe it or not, this form of writing that combines list and article format has[…]

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