Category - Creative Spotlight

1
Your Audience is Awesome: Using Humility As A Social Media Strategy
2
5 Serious Tips to Help You Add Humor to Your Content
3
6 Key Items to Include in a Content Style Guide
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5 Reasons to Glocalize Your Next Campaign
5
Economy Brands Still Need First Class Copywriting
6
DIY or Hire?: When To Ask For Help and When To Get Creative
7
How to Attract Great Freelancers to Work for You
8
What’s the Present and Future Value of Interactive Content?
9
Why You Can’t Afford to Ignore Video
10
Strengthening Campaigns by Engaging Subcultures

Your Audience is Awesome: Using Humility As A Social Media Strategy

The internet wants us to brag. So many of us are eager to take the bait. Our social media threads are filled with “look what I did!” moments – edited[…]

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5 Serious Tips to Help You Add Humor to Your Content

More and more brands are adding humor to their content because it’s entertaining and it works. A few well-placed jokes can make an article seem honest and caring instead of[…]

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6 Key Items to Include in a Content Style Guide

Communication between you and your writers is crucial to creating the best content and ensuring that this content fulfills its purpose in your strategy. Since you don’t have the time[…]

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5 Reasons to Glocalize Your Next Campaign

Amidst the backlash of international turmoil regarding trade agreements and impacting changes like Brexit, therein lies a global opportunity to collectively explore the concept of Glocalization. This word is a[…]

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Economy Brands Still Need First Class Copywriting

There’s a lot of sub-par writing out there, and that includes copywriting. But what’s worse is that there’s even more on-par writing out there not noteworthy in any way and[…]

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How to Attract Great Freelancers to Work for You

In the past, companies would seek to hire career professionals for the long-term when upgrading or expanding their capabilities to meet demand. The modern workforce, however, has shifted away from[…]

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What’s the Present and Future Value of Interactive Content?

Marketing effectively is a constant struggle. You need to sell products and services in a way that connects with consumers, but these potential clients are savvier than ever. Many years[…]

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Why You Can’t Afford to Ignore Video

Video killed the radio star, and now it’s demolishing text and even photo messages on social media. Since 2012, marketers have noticed the surge in interest in video among internet[…]

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Strengthening Campaigns by Engaging Subcultures

Consumers are Changing With the onslaught of new age marketing techniques from digital marketing to mobile marketing, the idea of developing a strong campaign that truly engages the desired audience[…]

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