Category - Cup of Copy

1
10 Questions to Ask a Writer Before You Hire Them
2
Short-form or Long-form: Which Should You Be Using?
3
Provocative Content: How Far Is Too Far?
4
Don’t Be a B-Word (We Mean Boring)
5
The Relationship between Rhetoric and Content
6
Updating Your Editorial Calendar
7
So You Need Help With Topic Creation
8
Community Spotlight: Why Your Writing Samples Can Put You Ahead of the Competition
9
Creative Spotlight: Hook, Line, and Sinker: How to Effectively Introduce Your Content
10
The Power of Author Bylines

10 Questions to Ask a Writer Before You Hire Them

Hiring a freelance writer isn’t exactly like hiring a new employee. It’s more like going on a first date. Instead of checking out their online profile, you’ll likely read their[…]

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Provocative Content: How Far Is Too Far?

The goal of your content is to capture attention and make readers think. Sometimes, you might strive to achieve this by producing provocative content. However, there is a line between[…]

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Don’t Be a B-Word (We Mean Boring)

Your website can be informative and easy to navigate. You might have put countless hours into making sure it is both functional and useful to your audience. But if your[…]

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The Relationship between Rhetoric and Content

Rhetoric. It’s a word you may not have heard much since your college days, and yet, it permeates everything around you, even if you don’t realize it. Maybe we avoid[…]

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Updating Your Editorial Calendar

Your editorial calendar is at the heart of your content marketing strategy. It determines the what, when, and where of everything you’re planning to publish. It’s important to put smart[…]

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So You Need Help With Topic Creation

Topic creation is an ongoing struggle for every content marketing professional. You need a steady flow of fresh, interesting ideas to continuously generate new traffic and keep your existing readers[…]

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Community Spotlight: Why Your Writing Samples Can Put You Ahead of the Competition

Working as a freelance writer can be a lucrative and financially satisfying career, but only if you’re able to attract and retain clients interested in what you have to share.[…]

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Creative Spotlight: Hook, Line, and Sinker: How to Effectively Introduce Your Content

“It was a pleasure to burn.” – “Fahrenheit 451” by Ray Bradbury “It was a bright cold day in April, and the clocks were striking thirteen.” – “1984” by George Orwell[…]

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