When users visit Myspace, they can choose between the classic version or the new version. The once-great social network has continuously reinvented itself to draw users back. Now it’s trying to court music lovers, with no success. If they had any option to choose from, owners Justin Timberlake and Specific Media would probably opt to [...]
A Guide to Discover the Right Terminology to Reach Your Audiences
May 16, 2013 By
Sometimes the hardest thing for businesses to do is to discover the right keywords or terminology their target audience uses for marketing purposes. If you try to target audiences with industry buzzwords you will most likely miss the audiences completely. You have to reach people on their level. So how do you get started researching? [...]
Fresh Pressed: 5/15/2013
May 15, 2013 By
Today’s Category: Curation 12 Most Magnetic Ways to Curate Awesome Content A community manager needs to stay organized. It is the only way to stay on top of our PR, marketing, and outreach responsibilities. One of the most difficult aspects is finding the great content to share when there isn’t a marketing message going through [...]
Understanding Facebook’s Algorithm
May 15, 2013 By
With over 1 billion monthly active users, Facebook is the most popular social media outlet in existence. The average Facebook user has over 200 friends; however, according to Facebook itself, your average Facebook post only reaches 16% of your network – whether you’re an individual or a company page. The Facebook algorithm is something that [...]
Fresh Pressed: 5/8/2013
May 8, 2013 By
Today’s Category: Curation Help! I’m Drowning in a Sea of Bad Social Media Crisis Advice Monday Musings, a day late. It seems everybody is an expert on how to handle a social media crisis these days. The only criteria? Get a URL, set up a website, and sell, sell, sell. If you’re savvy at selling [...]
Why LinkedIn Rocks for B2B Content Promotion
May 7, 2013 By
“If you build it, they will come” is a mantra that may work in baseball movies, but definitely not in B2B content marketing. While great content can (and will) do well organically overtime the sheer volume of B2B content that is being produced on a daily basis means your particular blog post/white paper/infographic/webinar is just [...]
Fresh Pressed: 5/1/2013
May 1, 2013 By
Today’s Category: Curation How to Build an Audience with Google+ Hangouts There is nothing more effective for building your audience than face-to-face communication. Social media posts can’t compare with the ability to see your audience blink, follow their hand gestures, or witness their eye movements and facial expressions — all key components of what’s been [...]
There’s No Place Like (Facebook) Home
April 29, 2013 By
We all know the saying “there’s no place like home,” well now Mark Zuckerberg wants everyone to feel that way about his newest creation: Facebook Home. Home is where the heart is, where your friends are and where you feel most comfortable. Seeking to shift Facebook’s focus away from tasks and apps, Home focuses on [...]
Fresh Pressed: 4/24/2013
April 24, 2013 By
Today’s Category: Curation 8 Tools I Use Every Day for Social Engagement I get asked what tools I use for some of my daily social routines on a somewhat frequent basis. The other day I got that question and it dawned on me that many of the tools I’ve written about for the basic stuff [...]
Fresh Pressed: 4/17/2013
April 17, 2013 By
Today’s Category: Curation 5 Cool Content Curation Tools for Social Marketers In the Age of Information, the ability to “curate”, or gather and arrange content, becomes one of the most important skills you can have. After all, the information is out there for everyone to see. What makes you stand out from the crowd is [...]
