Does a filtered photo of brightly painted fingernails intrigue you? I didn’t think so. What about a tinted shot of your friend’s chicken and broccoli dinner he or she made last night? Amused? Hardly. You’re probably as interested as a cat when its name is called. Enter Instagram, the guilty pleasure amateur photography app that has become [...]
Fresh Pressed: 4/10/2013
April 10, 2013 By
Today’s Category: Curation 10 Facebook Page Tips to Avoid Looking Like a Fool The following Facebook tips are pretty straightforward and easy to follow. It amazes me to still see businesses get it wrong! This is not just for the newbies; I’m seeing well established brands and businesses make these mistakes as well. So here’s [...]
Fresh Pressed: 4/3/2013
April 3, 2013 By
Today’s Category: Curation 7 Tips for a Social Media Spring Cleaning It’s April, the second quarter has begun, and spring is here! Springtime isn’t just a great time to put your winter clothes away and clean your a garage. It’s also a great time to review and refresh all of your social media channels, especially [...]
Fresh Pressed: 3/27/13
March 27, 2013 By
Today’s Category: Curation Is Facebook Organic Reach Being Suppressed? A recent New York Times column from Nick Bilton last week discussed the possibility that Facebook is suppressing organic reach for Pages and Subscriptions following a noticeable dip in engagement. Mr Bilton says when the “subscribe” feature was introduced, he soon amassed a subscriber list of [...]
4.5 Tips for Developing a Social Media Crisis Plan
March 27, 2013 By
Last week, EA kept its cool under PR pressure with a series of blog posts about the failed SIMCity launch. Angry consumers are increasingly turning to social media platforms to demand answers when brands are in hot water. Despite this movement to social media, only 58% percent of organizations started 2013 with a social media [...]
Google is King and We Are Its Subjects: An In-Depth Look at What Google+ Has to Offer
March 26, 2013 By
It’s a fact: Google is everywhere. Docs, Maps, Gmail, Chrome, Voice, Calendar- the list goes on. Google owns YouTube and one of the top blogging platforms, Blogger. Google is integrated into our everyday lives, following us from website to website, forming our user experience in the best way it knows how. We are at the [...]
6 Questions to Ask Yourself When Building Blog Categories
March 25, 2013 By
A client of mine is in the process of redesigning their blog and one of the main areas of focus is the of category naming. While many people overlook this task, it is something that should be well thought out and thoroughly researched. Ensuring that you have the most appropriate names for your categories will [...]
Fresh Pressed: 3/20/2013
March 20, 2013 By
Today’s Category: Curation How to Access Your Pinterest Analytics Pinterest has finally launched an analytics tool, making it easier for you to collect metrics around the way consumers interact with pins originating from your website. Pinterest Web Analytics will provide you with information about how many people have pinned from your site, how many people [...]
Fresh Pressed: 3/13/2013
March 13, 2013 By
Today’s Category: Curation Why Google+ Is the Best Social Platform for Content Marketers Play along with me here for a minute. Imagine some drunk wandering down the sidewalk at 3 in the morning. He’s got a cigarette dangling from his lip and a half-empty beer bottle he’s sloshing around in his hand. He’s alternately singing “Paradise [...]
FREE Traffic and How to Use Curation Reports to Get Women
Last month we launched CurationReports.com, and the response has been underwhelming. To keep our Product Manager, Kyle, from throwing himself out of one of the windows I thought I would take time from my weekly column to show you just how awesome the first version of this tool is, and give you some free traffic. What [...]