Today’s Category: Curation Avoiding Hashtag Fails Thinking of using hashtags as part of your social marketing? Before settling on the first hashtag that comes to mind, here are a couple of tips to avoid potentially embarrassing fails. Read it. Then Read it Again. Today this doozy showed up in my Twitter feed: Singer Susan Boyle’s [...]
2013 State of Content Marketing Study: Interactive White Paper
February 12, 2013 By
We at CopyPress are proud to announce the release our 2013 State of Content Marketing Study and White Paper. The study is the result of a survey with 329 marketing decision makers as respondents. To access the full white paper with all of the survey data, interviews, and case studies, enter your email address in [...]
The True Secret to Happiness [Comic]
February 8, 2013 By
Some may argue that the conversation below is irrelevant to content & content marketing. To those people, we’d like to counter that argument and explain that it’s an example of making connections, and how people enjoy connecting with others discussing their true passions. Also, who doesn’t like tater tots? This week’s Dave and Dan comic [...]
Fresh Pressed 2/6/2013
February 6, 2013 By
Today’s Category: Curation 11 Sorry Excuses for Content That You Shouldn’t be Sharing Content marketing is the overindulged golden child of the online world. We love it, but it’s starting to smell. Our current influential marketers and business developers have dubbed content marketing as the rising star of marketing in 2012. If you search the [...]
4 Ways Your Content Marketing is Failing
January 31, 2013 By
Content marketing is a critical part of your online marketing strategies today. Unfortunately, it is easy to work hard and fail at the same time. I am going to breakdown four areas where I see businesses failing in content marketing and hope that you can avoid these failures in the future. 1. Your Infographic Offers [...]
Fresh Pressed: 1/30/2013
January 30, 2013 By
Today’s Category: Curation Google Promoting AdWords Express In Google+ As Way “To Get More Followers” This weekend, DejanSEO noted Google may have stepped up its promotion of its simplified SEM offering for small businesses, AdWords Express, in Google+ as a way to “get more followers.” AdWords Express has now been around officially since July 2011. [...]
What Type of Content Marketer Are You? [Infographic]
January 30, 2013 By
Have you ever thought about what it takes to be an online marketer? Or questioned how well suited you are to your current role? Well if you ask yourself that question.. this flowchart probably won’t help you. It is however fun to follow it through though and see if you land on your current role [...]
How To Find Guest Post Opportunities on Twitter
January 29, 2013 By
For anyone who does outreach, you know searching for “sites that accept guest posts” can get monotonous. Dare I say, it’s probably the least exciting part of the job. To break up this more tedious aspect of outreach, I find a lot of ways to do the same thing. For example, I use about five [...]
Spreading Your Seeds in the New Year: the Art of Social Seeding
January 25, 2013 By
You spent all of 2012 clutching tightly to your traditional marketing strategies – SEO, email marketing, cold calling, snail mail and event marketing. It was a robust portfolio in which you dug deep into your financial pockets to support. But the end of the year ROI statement was not what you expected. It’s now 2013, [...]
Fresh Pressed: 1/24/2013
January 24, 2013 By
Today’s Category: Curation Yahoo Poised to Acquire Content Curation Site Snip.it Marissa Mayer’s Yahoo is in the process of acquiring a startup to help its efforts to become a destination for content. Yahoo is expected to announce this week that it has acquired Snip.it, a Pinterest-like site for article curation, according to sources familiar with [...]
