Every content manager can benefit from new efficiency techniques, because there’s never enough time in the day for someone managing creative teams. However, finding fresh resources can be a daunting, soul-sublimating task for people who are already bombarded with the written word in various forms 24/7. Here are the best resources for content managers looking [...]
The Unspoken Truth: Converting Content Marketing
January 23, 2013 By
Everyone is talking about content marketing. A study we will be releasing soon shows that 34.8% of marketers are putting their focus on this strategy going into 2013. However, the core of the online chatter is about content marketing as a traffic-generation opportunity. Few and far between are those preaching this conversion power of content. [...]
34 Headlines: The Good, The Bad, and The Ugly
January 18, 2013 By
Everyone is familiar with the saying “You can’t judge a book by its cover”. Well, that expression is fading with the decline of books and the rise of blogs. Nielsen/Mckinsey company reported an increase from 36 million blogs in 2006 to over 181 million blogs by the beginning of 2012. Forbes.com also reports that, with [...]
Social Media Success in Outreach
January 18, 2013 By
I think it’s safe to say that we’ve all been here before: You are busy at work – attending meetings, making a business call, sending that important email, and waiting to hear back from “Johnson” about whether or not to go ahead with that proposal then…. Silence…. Where did Johnson just go? You sent the [...]
Fresh Pressed: 1/17/2013
January 17, 2013 By
Today’s Category: Curation Why Video Curation Is the New Secret Sauce of Content Marketing Jeff Bewkes from Time Warner looked into his crystal ball and predicted the future. What he saw was shocking. For most adults, television has been the comforting blue light that glowed in the living rooms of our homes. It was an [...]
Snyde Comments: On the Road
January 17, 2013 By
I’m laying in my bed in a small hotel room over 1,000 miles from my sons and wife. Three feet away, in his bed, our SVP of Operations Stefan is trying to get sleep, wearing earplugs so my typing doesn’t keep him from getting needed rest, or more likely a flare up of my infamous [...]
What I Consider Quality Content and What Makes Me Share
January 15, 2013 By
I read a lot so I might be one of those people that should give more writers a break, but the truth is I work a lot and I have a limited amount of time to squeeze in reading. When I decide to click on a link on Twitter or in an email I am [...]
How to Approach Blogger Outreach Like a Journalist
January 15, 2013 By
Believe it or not, there were people doing outreach before the Internet. They’re called freelance reporters. Pick up any guide written in the last 40 years about pitching a newspaper or magazine. Replace the word “reporter” with “guest blogger” throughout the text, and you’ll find not much has changed when it comes to approaching an [...]
Fresh Pressed: 1/11/2013
January 11, 2013 By
Today’s Category: Miscellaneous Email Marketing Approaches Advance In 2013 Email marketing experience is a vital requirement for a successful career in digital marketing, in my opinion. You learn to fail, you learn to test, you learn how to prioritize and, most importantly, you learn that iteration is what moves the needle. But you also learn to [...]
Snyde Comments: Who Am I? The Use of Personas in Marketing
Three of my favorite writers, O.Henry, Dr.Seuss, and Pablo Neruda, all used pen names. The utilization of pseudonyms is fairly common throughout the history of published material. The topic of pseudonyms takes on a different life in the context of online content, however. Google + now allows pseudonyms, Twitter has always allowed it, but Facebook has held [...]