Daily Links: February 15, 2012

Web Pro News, Search Engine Watch and Business 2 Community once again deliver the hottest issues and developments brewing in the world of Internet marketing today. Together with some tips on how you can improve on social media and Internet marketing, here are today’s links to great updates and innovations involving SEO and SEM.

Viral Videos: Valentine’s Day Edition

A viral video is one that becomes popular through the process of Internet sharing, via social media, sharing sites, or good ‘ole email. Everyday we highlight some of the best that are currently viral and some that are trending that […]

Zynga Earnings: Revenue Up 91% in 2011

Zynga just released its Q4 and full-year earnings report. Revenue was up 91% year-over-year to $1.14 billion in 2011. Online game revenue was $1.07 billion, an increase of 85% year-over-year. Ad revenue was $74.5 million, an increase of 226% year-over-year. […]

Google PageRank Applied To The Molecular World

WashingtonStateUniversitychemistry professor Aurora Clark claims to have adapted Google’s PageRank algorithm for use in moleculaRnetworks, which is designed to enable scientists to determine molecular shapes and chemical reactions “without the expense, logistics and occasional danger of lab […]

FairSearch: Google is Lying [Updated]

The FairSearch Coalition put up a blog post today saying Google lied about a FairSearch ad campaign. The post references a recent Public Policy Blog post from Google’s Betsy Masiello that went by the title: “Busting Myths About Our Approach […]

Google: Valentine’s Day Searches On The Rise

What are you going to do for Valentine’s Day? If you don’t know yet, Google has a few tips for you. On the Google blog today, Jim Lecinski, VP of U.S. Sales for Google, posted some interesting facts about Valentine’s […]

Valentine’s Day 2012 Searches: Gifts.com, Yelp Win Big [Infographic]

In anticipation of Valentine’s Day, Gifts.com appeared in the top five search results for 60 percent of non-geographic “gifts” keywords during January; RedEnvelope.com placed a distant second, with a 37 percent share of search, Conductor reports. […]

Indian Government Won’t Censor Social Media

According to Information Technology Minister Kapil Sibal, no Indian government will ever crack down on social media, to try to calm fears of China-like censorship of sites like Google and Facebook. Still, aDelhitrial court recently forced 21 websites […]

How to Make PPC Count Without Conversion Tracking

Imagine for a second a PPC advertiser’s worst nightmare: You log into AdWords and your keywords, ads and campaigns all have zeros in the conversion stat column! Worse yet, it isn’t a performance problem – just a tracking problem. Here’s what to do […]

4 Ways to Kill Your PPC Health

An agency/client PPC relationship is a lot like a doctor/patient relationship. Both parties are responsible for the health of the campaign, and they need to work together. Not doing so can lead to less than optimal PPC well-being. […]

3 Ways To Implement Your Personal Brand Offline

For most professionals, personal branding thrives online. Through juggling social media profiles, managing reputation, creating content, and securing our sites, we may forget that personal branding can also be done in person – and can be just as effective, if not more so. […]

The Power of foursquare: Best Practices from Carmine Gallo, author of The Power of foursquare

In later October our community had the chance to connect with Carmine Gallo, the author of The Power of foursquare, during a well-attended webinar on The Power of foursquare:7 Innovative Waysto Get Your Customers to Check in Wherever They Are. Our friends, followers and customers learned the importance of incorporating foursquare, […]

Expanding Your Network Online

We live in a world where social media reigns, and relationships can be started with never formally meeting. Facebook and Google+ have made a name for themselves in the casual realm, while LinkedIn has been quietly creating a presence for business professionals. […]

Seven Content Syndication Tips to Increase Blog Traffic

Maintaining a blog can be a daunting task. Writing content, staying relevant and developing an enticing site design all take time. Now add in the tricky part – building a successful following and increasing blog traffic. But don’t worry; we are here to help. […]

The Top 5 Ways to Get More Facebook Fans Every Month

Getting more Facebook fans isn’t difficult. It just takes a little work and some smart tactics. There are a few proven ways to consistently get more people to your page, and grow your community. The trick is to be consistent and work smart – not hard. […]

Get More from Google Plus: Tips, Tricks, and Extensions for Your Local Business

Now that you’ve created and begun to optimize your local business’ Google Plus Page, how can you use this social media platform to share your content with even more customers and prospects? With a few tricks, shortcuts, and extensions, you can get the most out of your Google Plus business page. Here are 12 tips we’ve found that will help you optimize every aspect of your Google Plus page. […]

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