Daily Links: February 16, 2012

Here’s today list of news and features from some of the most reliable SEO and SEM news sites on the Web. Update yourself with the latest information and innovations as reported by Search Engine Journal, Search Engine Watch, Web Pro News and Business 2 Community.

Facebook Action Ads: Designed for Investors or Advertisers?

When Facebook announced the Open Graph at the f8 conference last September, marketers immediately realized that the additional Facebook actions would eventually lead to new marketing options as a result of increased social context.  Now, Inside Facebook is reporting that Facebook is testing a new type of Sponsored Story that is based on Open Graph [...]

Weekly Webinar Round Up for 2/15/2012

Open up some space on your daily planner for some of the webinars this week. If you see webinars offered that would be of interest to SearchEngineJournal.com readers, please email them to me at laura@searchenginejournal.com. Thanks! Raven Tools Walk Through February 16th at 11:00 EST Presenter: Raven Tools Cost: Free Description:A general walkthrough of all of [...]

Romney, Gingrich Latest to Join the Search Engine ‘Spreading’ Game

Hey, you know what this country needs? Another reason to keep normal people out of politics. Rick Santorum’s icky problem might be a little less problematic for him now that all the cool kids are getting their own Spreading sites. […]

Nomenclature: The Industry Case For and Against SEO

“SEO is dead” is the debate that just won’t die. Last week, Andy Betts inspired us to consider again the role and definition of SEO in the age of convergence and collaboration. Search marketers and industry leaders share their thoughts. […]

Beginner’s Guide to Google Analytics: What to Track

Before you can do anything else with Google Analytics, you need to understand what you’re trying to track and why. Here are a few ideas for some types of data you may want to track correctly from the beginning in Google Analytics. […]

SEO: A Force for Good

Think about what the web would look like without SEOs working to help legitimate sites rank for the terms that they should rank for. The more optimized and targeted a website becomes, the greater the chance a potential customers will find it. […]

How Local Small Businesses are Evolving Their Online Marketing Strategies

Small businesses are merely scratching the surface when it comes to penetrating the web for marketing needs. Are decades-old mom-and-pop businesses finally open to reaching a target audience through alternative means like Google and Yelp? […]

Yahoo Web Analytics Version 10.3.19 Gives Product A Facelift

Yahoo is giving Yahoo Web Analytics a refresh, and as a start, has launched version 10.3.19. “We want to make the YWA user experience better – we know that our customers love the product functionality but they would like to […]

Facebook Changes Sponsored App Stories Policy

In January, Facebook began rolling out their Sponsored Stories initiative, where advertisers can promote your friends’ activity after the fact. For instance, if John Jones liked Ben & Jerry’s or mentioned them in a status earlier in the day, the […]

Twitter’s Been Storing Users’ Phone Contacts

Is it even surprising anymore to find out that social media companies have been covertly plumbing personal information from users? Maybe it’s because I’ve become so acclimated to having a minimum level of privacy in this age of the social […]

Google+ Is Still A Bunch Of Dudes

Google+ isn’t quite walking yet, but its motor skills are progressing quite nicely and its probably eating some sort of solid food by now. In its growth from newborn to 7-month-old baby, one of the most talked about demographics of […]

Pinterest Juggernaut At A Glance [Infographic]

Pinterest. It’s the latest and greatest. It’s huge. It’s funneling traffic to retail sites like mad. It’s not just for women, but it’s sure mostly women. They’re releasing an API. We’ve talked about it a lot already, but there’s plenty […]

Introducing Enhanced Ad Sitelinks – The War on SEO Wages On…

In the latest move by Google to make SEO harder and increase google revenues, Google yesterday introduced a new ad format called Enhanced Ad Sitelinks. This new ad format has some similarities to the existing site links ad format, but instead shows related ads in your AdWords account rather than your site links. […]

Short Buying Cycle and Content Marketing

This week, I will continue diving into buyer scrutiny and content marketing. The basis of this blog post series is from Kristin Zhivago’s book “Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy“. Whether your offering is an add-on purchase, or the buyer is looking specifically for your offering, […]

Experts Share Their Keys to Content Marketing Success

A lot can get packed into two days, and that was certainly true at the second annual Content Marketing Retreat, at its charming location in Langley, Wash. (on Whidbey Island in the Puget Sound — about 25 minutes north of Seattle). […]

SEM and Small Businesses – Are You Using It?

Too often, small businesses that I have worked with have told me Search Engine Marketing (SEM) is not cost-effective for them, or that expanding their marketing campaigns onto the Web is a waste of their resources. These comments are typically made by individuals who have never witnessed what SEM can do for them. […]

Suffering from Facebook Fatigue – Is Facebook Still an Effective Marketing Tool?

“One option is to struggle to be heard whenever you’re in the room. Another is to be the sort of person who is missed when you’re not. The first involves making noise. The second involves making a difference.” – Seth Godin Unless you are completely new to the social media marketing revolution, […]

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