A leap year comes only once every four years – so how about spending this year’s leap day right by sparing some of your time to update yourself about Internet marketing? Here are today’s features on SEM and SEO, as reported by Search Engine Journal, Search Engine Watch, SEO Moz and Web Pro News.
Google Plus: Average User Spends Only 3 Minutes Per Month!
During a conference call with Google investors in late January, Google CEO Larry Page announced that Google+ had surpassed 90 million users. Although the growth rate for the social network has been phenomenal, Google has unnaturally propelled its growth by automatically creating Google+ accounts for all new Google users. In addition, the company has refused [...]
The Academy Awards of Social Media Strategy
On Sunday night many of us were glued to the screen, munching on snacks and gathering with friends for the 84th annual Academy Awards. It was only a year ago that we saw “The Social Network” rake in the acknowledgements, and a year later Facebook is still growing and driving a marketing movement from traditional [...]
A New Series Starts at SEJ Tomorrow, Client HORROR Stories!
I was thinking the other day about all things I have learned after dealing with clients for the last 7 years. Some things can only be learned by dealing with real life experiences. How you run your business and the rules you put in place for your clients is often, unfortunately, learned from bad experiences [...]
The Secrets to Creating Endless Guest Blogging Topics
Most people familiar with guest blogging understand its importance as a tactic within a holistic link-building strategy for SEO. Yet few do as much guest blogging as they’d like. There are many reasons for this, but none more important than the fact that “content is king,” and most link seekers know less about what “quality [...]
Google+: Why User Counts & Low Engagement Don’t Matter
External estimations of Google+ adoption and engagement look pretty grim… if you’re expecting users to engage. In comparing Google+ to Facebook, we need to acknowledge that Google is setting a framework where engagement may not matter. […]
How to Implement Video Microdata for Google & Schema.org
Search engines are using machine readable structured data for reviews, images. and now videos. This guide will help get you up to speed with microdata and schema.org best practices, so that you can start adding markup to your web pages. […]
3 Underused Paid Search Metrics
Paid search is all about numbers. For those who are really looking to take their PPC optimization to the next level, these metrics that are either new, or not used frequently enough, are the right places to start extracting additional insight. […]
Why an Optimized Strategy is Crucial for Social & Search
Success in social media and organic search is only possible with an optimized content marketing strategy. If you don’t have the latter, you may as well forget about being remotely successful with the former. You need content. Now. Here’s why. […]
February Linkscape Update: 66 Billion URLs
After some wrestling with Amazon’s EC2 and the tragic loss of many hard disks therein, we’ve finally finished processing and have released the latest Linkscape update (previously scheduled for Feb. 14). This new index is, once again, quite large in comparison to our prior indices, and contains a mix of crawl data going back to the end of last year. […]
How Google Makes Liars Out of the Good Guys in SEO
This past week I gave the keynote presentation at Searchfest in Portland and I hit on a few themes that seemed to resonate with the audience, and Rand. So I wanted to share them here. It’s what I have been passionate about trumpeting for some time now. […]
New Bing SERPs On The Way. At Least In Testing.
Bing is testing some new looks for its search results pages. Liveside’s Michael Gillett, crediting @ParasValecha for the tip, says they’ve been testing several different designs over the past few months, but that more people are now seeing one like […]
Flickr Announces Justified View for Contacts
Flickr’s got a new way for users to view their contacts that, if you’re a regular user of Google’s image search, may appear a little familiar to you. The new viewing option announced by Flickr, called Justified, creates a mosaic […]
Bing Webmaster Tools Gets New Features
At SMX West today, Microsoft’s Bing revealed some updates to Bing Webmaster Tools. There’s a new organic keyword research tool and an API. On the keyword research tool, Bing’s Duane Forrester explains, “This tool allows you to perform keyword research …
Twitter Expands Promoted Accounts, Promoted Tweets In Timelines To Mobile Apps
Twitter just announced the expansion of its Promoted products (also known as ads) across its mobile experience. While Promoted Trends and Tweets have been on Twitter’s mobile search for a while (and likewise for Promoted accounts and Promoted Tweets in […]
SEO Solution, InferClick, New From SearchDex
In the realm of search engine optimization offerings, SearchDex, a digital marketing service and solutions provider, today announced at eTail Palm Springs the release of InferClick, a new solution to help empower online retailers with actionable insights into consumer behavioral […]
Facebook Disaster Message Board Being Tested In Japan
It’s been close to a year since a monstrous 9.0-magnitude earthquake nearly disappeared Japan off the map. While the country has recovered some over the past year, the haunting reminders of the earthquake’s wrath are still evident along the eastern […]
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