Daily Links: January 18, 2012

It’s another day, and the Internet is making another buzz of news. From link building and PPC strategies to AdWords improvement, you can get a recap of all of it on this blog. Here are today’s latest happenings for the online marketing industry as featured on many resources across the Web.

A New Year, New Markets and New Keywords

As we kick off the New Year with replenished budgets, many of you are using your pot of gold to kick off new markets. Over the past few months I have surveyed over 150 companies on how they manage their keywords. The research will be presented in a forthcoming article. […]

AdGroup-level Impression Share Metrics Coming to AdWords

Google is releasing new functionality for AdWords that is aimed at helping them better allocate their budgets. The new feature will give advertisers impression share metrics down to the Ad Group level. Previously, impression share metrics were available only at the campaign level, which didn’t help when advertisers were trying to determine which particular ad group should be allocated more budgets. […]

Rich Snippets and Learning to Love not Being #1

#1 ranking have a hallowed place in the minds of most SEOs. Many of us use #1 rankings as bragging rights (I’m guilty) or as one of the key metrics for campaign success (guilty again). But long-term trends in the way search engines rank pages and display results are both changing that. Now, it’s entirely possible to run a successful campaign where none of the target keywords are expected to hit the #1 position. […]

Linking Strategies for Google Plus Your World

With all the hoopla and hundreds of columns and posts about the launch of Google’s “Search Plus Your World”, you are likely already quite aware of what has taken place over the past week. If not, Danny Sullivan eloquently covers it in detail in his post Google’s Results Get More Personal With “Search Plus Your World“.  If you only read one post on the topic, that’s the one to read. […]

21 Tactics to Increase Blog Traffic (Updated 2012)

It’s easy to build a blog, but hard to build a successful blog with significant traffic. Over the years, we’ve grown the Moz blog to nearly a million visits each month and helped lots of other blogs, too. I launched a personal blog late last year and was amazed to see how quickly it gained thousands of visits to each post. There’s an art to increasing a blog’s traffic, and given that we seem to have stumbled on some of that knowledge, I felt it compulsory to give back by sharing what we’ve observed. […]

58 Billion URLs in the Latest, Largest Linkscape Index Update Yet

I’ve got good news. Today marks a new Linkscape index (only 14 days after our previous index rollout) which means new data in Open Site Explorer, the Mozbar, the Web App and the Moz API. It’s also more than 60% larger than our previous update in early January and shows better correlations with rankings in Google.com; I’m pretty excited. […]

How to Win the PPC Championship

Last week, in American college football, No. 1 ranked LSU faced No. 2 ranked Alabama in the NCAA Bowl Championship Series national title game. It was the first time two teams from the same conference squared off in the title game, and was hyped to be a great rematch between two tough teams. LSU hoped they could come out and prove they deserved their No. 1 ranking. […]

How to Improve Your Facebook Page?

Your Facebook profile is a microsite in its own right, so be sure it contains all of the information visitors need in order to understand your brand message, or to purchase your product or service. Links are a perfectly acceptable way of doing this, so prioritize your main company website and any other social network presence you may have (such as your Twitter account) in your page’s main information. […]

Are You Making these 7 Panda-punishing Content Mistakes?

The Google Panda update has definitely changed the SEO landscape. In a great short video Rand explains how it changed SEO best practices forever. In a way your job has been upgraded to web strategist. In the past you only had to worry about generating content. Now you have to worry about generating high-quality content. Fortunately Google has shared plenty of clues on how to do that like encouraging us to think like engineers who ask these 13 questions to generating SEO friendly posts. […]

Ways to Keep Your Audience on Facebook

Many companies have thousands of fans with the opportunity for over 800 million (the latest tally of Facebook members) potential new clients for organizations promoting their brands on the social media site.  With all of that promise, it is simply wasted if companies don’t engage with their pages and the people connected to them. […]

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