Daily Links: January 20, 2012

As the workweek comes to a close, more issues and updates on Internet marketing are continually being circulated from different places on the Web. Below is the list of some of the things that you should not miss, as reported in Search Engine Journal, Web Pro News, Search Engine Watch, Search Engine Land and Business 2 Community.

SOPA and PIPA Face Uphill Battle Due to Public Outcry

Yesterday, there was a 24-hour Internet blackout and widespread protest of the Stop Online Piracy Act (SOPA) before the House and the Protect IP Act (PIPA) before the Senate. The unprecedented protest of these two bills had the full support of Wikipedia, Google, Facebook, and countless other influential websites, businesses, and individuals. Wikipedia provided users [...]

Google Ends The 24 Hour SOPA/PIPA Blackout

As previously reported, Google had gone with a blacked out logo for the much publicized SOPA / PIPA Blackout Day. Users who visited Google during the twenty-four hour protest were greeted with the following logo: Google didn’t just stop with […]

Google Protest Adds 4.5 Million SOPA Opponents

By blacking out its logo and urging its users to “Tell Congress: Please don’t censor the web!” Google yesterday added 4.5 million names to a petition opposing controversial anti-piracy bills SOPA (Stop Online Piracy Act) and PIPA (Protect IP Act). […]

7 Creative Ways Your Brand Can Use Pinterest

Looking for a way to spark interest and engage with customers? Pinterest may be your solution. With a bit of creativity and research you’re bound to find a way to use the new platform. Here are a few ways some brands can use Pinterest. […]

Search Engines & Opinions: Just How Trustworthy Are Search Results?

Search results on Google, Bing, and elsewhere hold immense power and are becoming extremely influential – especially when few question the accuracy of results. Influencing public opinion can also be very lucrative. Enter SEOs to aid the cause. […]

Why Search Marketers Must Use AdWords Ad Extensions

In the world of SEM, you have to juggle many methods to make sure a PPC account is running efficiently. Throwing Ad Extensions into that mix will add an extra edge to any PPC account. Let’s review AdWords Ad Extensions and why you should use them. […]

AdWords Search and Display Networks Will Soon Get Impression Share Metrics

Google will soon add impression share metrics for its search and display networks – a long awaited addition. Impression share is the percentage of impressions you received divided by the estimated number of impressions you were eligible to receive. […]

Facebook Launches 60 New Timeline Apps

Facebook has just announced the launch of 60 new Open Graph apps, or apps with expanded capabilities. It’s the next step in the Timeline & Open Graph evolution that began last summer at the f8 Developer’s Conference. […]

Search Rankings are Dead: Long Live Search Placements

It’s a new year. Somebody needs to declare something dead. Recently, I gave a presentation on Google’s Search+ in which I said ranking reports no longer matter because there is no such thing as consistent Google rankings. What you see in the Google search results and what I see, for the exact same query, are [...]

To Centralize Or Decentralize SEM – That’s The Question

Having been through a number of re-orgs over the past few years, I’ve been thinking lately about SEM and direct marketing within the larger organization, and it seemed like a good time to take a step back and look at the different ways companies organize around SEM, and which models make the most (or least) [...]

10 Content Marketing Books to Help Sell the C-Level

Just ended a pretty impressive Content Marketing Institute webinar hosted by Joe Chernov, VP of Content Marketing for Eloqua and Rebecca Lieb, Analyst for Altimeter. During the Q&A session, Joe talked about how to sell content marketing to the C-level through some amazing books. Below are some recommendations […]

Why Content Marketing and Influencer Marketing Go Hand in Hand

During my tenure at OpenView I have been responsible for implementing content marketing and influencer marketing strategies for both OpenView and our portfolio companies. As a result, I have learned one critical lesson: If you want your strategies to succeed, you better be practicing both content marketing and influencer marketing. […]

Social Media Marketing – Create Outposts to Drive Inbound Traffic

Social media has evolved into a key marketing channel for small businesses wanting to gain visibility, drive traffic to your website and generate new leads. The next step in your inbound marketing effort is to: […]

Why Blog Marketing Works Regardless of Your Industry

One of the challenges we face at Weidert Group is convincing clients in industrial and manufacturing segments just how valuable a blog can be. […]

Google +: Don’t Let Your Content Fall at the First Circle

As I’m sure you’ve already heard with the plethora of ‘for’ and ‘against’ opinions floating around, Google announced a significant update to its search algorithm last week called ‘Search, Plus Your World’. It integrates social media into its search results […]

The Top 10 Brands on Facebook and What You Can Learn from them to Grow Your Fans [Plus Infographic]

Facebook has become the online home for both people and business. It has become “the” social network . Who would have thought that the result of Mark Zuckerberg’s broken heart in 2004 would would create a social network that is projected to reach 1 billion users in August 2012. […]

The Lazy Affiliate’s Guide to Article Marketing

As an affiliate marketer have you ever use article marketing? The reason I ask this is because a lot of people have used article marketing in the past but have veered away from it as of lately. What you need to understand is that article marketing still works and it has even gotten better. […]

Mobile Commerce: How Brands are Falling Behind

A recent report has revealed that the majority of premium brands are failing to keep up-to-date with the opportunities presented by mobile marketing. The latest L2 Prestige Mobile IQ report suggests that use of effective mobile marketing practices is currently surprisingly low amongst top brands. […]

Get Found: 7 Steps to Fire Up Your Inbound Marketing

I’ve said many times before that the overwhelming majority of marketing activities are dreadfully unsuccessful. And now, after playing in the traditional marketing margins for years and chasing smaller and smaller response rates, many marketers are realizing that we have quite literally reached […]

How Content Marketers Can Reinvent the Webinar for 2012

I recently spent time with one of the most prolific producers of webinars and online events for big companies (over 300 online events per year) and was startled to hear his confession: Traditional webinars just aren’t working as well as they once did. The erosion in sign-up rates and attendance, he said, was slow but unmistakable. […]

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