Daily Links: February 6, 2012

The Super Bowl this past weekend did not stop issues and innovations from filling up the world of Internet marketing. Google’s announcement about its algorithm updates alongside other hot issues was reported from different places on the Web. Below is the list of stuff that you shouldn’t miss from Search Engine Journal, Search Engine Watch, SEOmoz, Search Engine Land, Business 2 Community and Web Pro News.

Valentine’s Day 2012 Ideas for Marketers

Valentines Day is less than two weeks away. For marketers looking to take advantage, Google and Microsoft adCenter have provided several ideas based on what users are already searching for. Top searches, products, and optimization tips. […]

Google Blogger URL Redirects Censor International Users

When Twitter announced they were instituting a new censorship policy, the micro-blogging platform faced an immediate and severe backlash from the majority of the web community. Now, as a result of a previously announced change to the Blogger platform that was initially announced on January 9th, the Blogger platform has also come under scrutiny. The [...]

 Kick-Start Your PPC Campaigning in 6 Easy Steps

Now is the perfect time to make changes, giving you a good few months of “normal” search traffic to analyze before major events like Christmas begin to make their presence known. Here are some tips to make your PPC campaign stand out from the crowd. […]

How Affiliate Sites Can Best Exploit SEO

Affiliate marketing is now an industry worth billions, although it’s fiercely competitive. Close analysis of relevant keywords can help you discover lucrative niches that may be overlooked in the rush for the big-ticket high traffic keywords. […]

Recent Findings On Captcha & The User Experience

The opinions on what makes a form or Web application user friendly may vary but most everyone dislikes Captcha fields. Some Captcha’s are so difficult to decipher they actually increase form and page abandonment. Along with the freedom the Internet provides humans, it is unfortunately humans who also created barriers to our free flow of [...]

How To Use The AdWords Search Term View To Optimize Keywords & Negatives

Optimizing Keywords and Negatives is a task I recommend to my clients that they do regularly. In this How To, I will include some real-world experience along with the basics of how to use the AdWords Search Term View to optimize keywords and negatives. What Is Search Terms View? The AdWords Search Terms View shows [...]

Recent Findings On Captcha & The User Experience

The opinions on what makes a form or Web application user friendly may vary but most everyone dislikes Captcha fields. Some Captcha’s are so difficult to decipher they actually increase form and page abandonment. Along with the freedom the Internet provides humans, it is unfortunately humans who also created barriers to our free flow of [...]

Google Panda Update Addressed In New Google Announcement

Google today listed changes it made to its algorithm in January. As previously discussed, the biggest takeaway from that (at least in my opinion) was an increased focus on freshness through not only updates to the “Freshness Update,” but also […]

Google, Microsoft, Facebook Teaming Up to Fight Phishing

Google, Microsoft and Facebook are teaming up with banks and security vendors to create The Domain-based Authentication, Reporting and Conformance group (DMARC) group, which seeks to develop a platform that can weed out potential phishing messages. […]

Google Docs Adds Offline Support for Android Devices

Google Docs now enabes users with Android smartphones and tablets to access their files offline. Google is adding the feature to help users access documents in their online Google Docs account at times when they may not have an Internet connection. […]

How to Build and Advanced Keyword Analysis Report in Excel

Analyzing keyword performance, discovering new keyword opportunities, and determining which keywords to focus efforts on can be painstaking when you have thousands of keywords to review. With keyword metrics coming from all over the place (Analytics, Adwords, Webmaster Tools, etc.), it’s challenging to analyze all the data in one place regularly without […]

Facebook Sponsored Stories: Unavoidable For Brands?

Facebook is going public soon. You already knew that I’m sure. You probably also know that Facebook makes most of its money from ads. Not all of it, but a very significant portion. If the company’s relationship with Zynga ever […]

Facebook Featured Story Action Specs Simplified

Facebook recently started putting sponsored stories in the news feed, which it is labeling as “featured”. Today, the company is talking about how to create these using action specs and recent changes to its Ads API designed to make it […]

Google’s Latest Algorithm Changes (Freshness Update Gets Updated)

Google rolled out “Search Plus Your World” in January, but that’s not the only change they made to how they deliver search results. Not even close. If you’ve been following, you may know that Google has been putting out blog […]

Do This, Not That: SEO Content Edition!

I’m sure you’ve seen those handy guides in magazines that tell you to eat 13 pretzels instead of 100 M&M’s or taco pizza instead of taco salad. This is like that, only less delicious. (But reading, like celery, has negative calories!) Here are a few ideas to help you a) use your time more efficiently [...]

Does Low Cost Marketing Work Today?

Recently, I received this question from my blog subscribers. Do low cost marketing work today? My answer to them is a big definite “YES but unless budget permits, you can still play around high and low cost marketing methods so long they are effective. There is a saying, “it doesn’t matter whether the cat is black or white, so long the cat can catch mice, it is a good cat.” […]

Resolving Critical Crawl Errors With Google Webmaster Tools

If you have ever clicked on a link only to receive a 404 Not Found error page, you can imagine how detrimental crawl errors can be. Errors make for an unpleasant user experience, and encountered by the Googlebot, they can also dilute your page rank. […]

Need Leads? Target Your Buyers Based on Their View of the Problem

Marketers who find it frustrating to source qualified leads might be surprised to learn that buyers are equally frustrated about sourcing qualified solutions. Assuming you’re marketing a product that solves a pervasive problem (a topic for another post), there is no shortage of buyers who are currently looking for your solution – provided that […]

How Guest Blogging is a Great Marketing Tool

Large and small businesses should definitely be blogging on a regular basis. A blog does a vast number of things for your marketing efforts and is a low cost / high-yield way to continually build organic traffic levels as well as nurture relationships with your customers and prospective customers. But have you considered guest blogging? […]

The Art and Science of E-Mail Marketing for Small Businesses

The Super Bowl, Patriots versus Giants, February 5th just 2 short weeks from the day they clinched the pinnacle spot in professional US Football. Bill Belichick and Tom Coughlin will have spent the 2 weeks prior to the game planning game-day strategy. If you ask these coaches what’s their formula for success they’d tell you that it’s all in the fundamentals: planning, focus, and execution. […]

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