Search Engine Journal, Search Engine Watch, Web Pro News and Business 2 Community once again deliver the hottest news and features brewing in today’s world of Internet and Social Media Marketing. Check out today’s links to discover trending issues that may matter to your business.
Yahoo Patent Lawsuit: Unfortunate Pre-IPO Timing for Facebook
With Facebook on the verge of a record-setting technology IPO, Yahoo has filed a patent infringement lawsuit that argues the social network has inappropriately used technology in a way that infringes on ten of Yahoo’s patents. The lawsuit, which was filed on Monday in a California federal court, comes at a time when investors are [...]
Unleash the Power of Content Marketing in 5 Easy Steps
As a relatively new company, started in 2011, we had a decision to make. Would we invest our time in content marketing or would we stick with the old-fashioned outbound marketing strategies like cold calling and email blasting? We decided to unleash the power of content marketing. And it worked. After five months of disciplined content [...]
Weekly Webinars and Upcoming Events 3/14/12
SES is quickly approaching this weekend, so if you are not registered now is the time to do it. On the other hand, March 20th is the first day of spring so get outside and enjoy the weather as well. Future Proofing Your SEO March 15th, 12 am EST presenter: SEMPO Cost: Free for SEMPO [...]
Client Horror Stories: The Nut Job
We all say people are crazy, but this client has to win the award for the biggest nut job. I will be avoiding saying whether this was a male or female so be ready to read “the client” a lot. Why? Nut job still follows what I do and will know I am speaking about [...]
SEO Services Buyer’s Guide: Key Components of a Work Agreement
A work agreement between your company and an outsourced SEO services provider helps to clarify the scope of the project, expectations, deliverables, payment terms and more. A written contract is a must before entering into a working relationship. […]
When Will Social Search Engine Volunia Deliver its Quantum Leap?
Volunia is the brainchild of search engineer Massimo Marchiori, credited with inspiring PageRank as we know and love it with his Hyper Search algorithm concept. Marchiori shares an update on the new search engine’s progress and upcoming features. […]
Bing Linked Pages Simpler than Google+ Author Markup
At first glance Bing Linked Pages sounds like an answer to Google’s content authorship markup. However any resemblance is short lived as they do different things. Bing Linked Pages seeks to connect content that is about you rather than written by you […]
Looking to train an SEO from scratch? This plan covers the key subjects and essential tools SEOs need to learn to use to ensure they become an effective team member. Here’s how to squeeze it all into a week of morning and afternoon sessions. […]
Google+ a Party No One Came to, Says Ex-Google Engineer
Google’s former director of engineering has slammed life at the company under the leadership of Larry Page, accusing the company of losing its focus on innovation and becoming an “advertising company with a single corporate-mandated focus”. […]
Google Offers Adds Eleven New Partners
Google has added eleven new retail partners to their Google Offers service, according to an announcement today. They also expanded the availability of deals in four of their current cities. According to today’s announcement, Google Offers users will now start […]
Google+ Allows for YouTube Account Creation
The Google consolidation era is continuing with full force as their latest announcement sees a marriage of Google+ accounts with YouTube. While it’s not quite a synchronization process–this feature appears to be voluntary–the goal is the same. Like it or […]
Google: Get Ready For More Advertising
If you’re completely fed up with advertising and a constant bombardment of lame commercials and pop-up ads, it’s about to get worse. Ever notice that almost everything has changed about the telephone except the procedure? I’ll tell you what I […]
Social Networking and Politics: How Friends Interact
A recent Pew Internet study on how people are addressing politics in their social media interactions revealed some interesting points. First of all, the study revealed that 74% of Internet users identify themselves as liberal. 70% identified as moderate. And, […]
5 Benefits of Using Twitter for Your Business
Twitter is one of the biggest marketing phenomenons of the online business world. In fact, it has been growing faster than any other social network and is expected to grow at a faster rate in the near future. As a marketing platform, Twitter offers many benefits to businesses. […]
Your Website Test Failed. Now What?
In website testing, there’s no such thing as a bad idea. But while trial and error is an important part of learning what works best for your visitors, the reality is that marketers want each and every test to succeed. […]
Does Your Website Have Too Much Social Media Scenery?
If you haven’t noticed this website underwent a facelift sometime ago. Like most others who blog or work in social media, putting a default “Follow Me!” widget with our social media icons or even Facebook and Twitter widgets showing our latest tweets or posts is a common practice. […]
How Your Blog Navigation Can Send Your Visitors Away!
If you were visiting a new town center or supermarket without any one to guide you what will you look for? Visitors to your blog are no different, they look for easy Navigation! […]
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