A new week has begun, and the news mills are churning the latest online marketing update for today. From Search Engine Journal, Clickz, Search Engine Watch and various sources from across the Web, here is last weekend’s Internet marketing news that you might have missed.
Google’s Over SEO Optimization Penalty
If you haven’t already heard, Google’s Matt Cutts and Bing’s Duane Forrester recently did a SXSW session with Danny Sullivan where they addressed questions from the audience. About 1/3 of the way into the audio though, Matt let slip a comment about an upcoming rankings change designed to target “Over Optimization” in an attempt to level the SEO playing field. […]
The Next Wave of Google Algorithm Changes
It sounds like Google’s algorithm is going to change again, and while I don’t believe in chasing the algorithm, I do find the impacts on our industry interesting, but even more so the impact it has on user behavior. […]
Does LinkedIn Have an Invalid Click Problem?
If you’re marketing to businesses (B2B) or simply marketing to businesspeople (for example, it may make sense for a golf or automotive advertiser to target businesspeople), then you may want to consider not just Google, and Microsoft’s adCenter, but the non-search social platforms for CPC. […]
The New World of Analytics: What You Need to Know Now
In my last column, I spoke to how analytics as we once knew them were dead when it came to mobile metrics and tracking. More than a few people in the analytics fields reached out to me. Some of them were not fans of my sentiment, but interestingly, most agreed. […]
Microsoft adCenter Re-intros Yahoo Rich Ads, Tweaks Negative Keywords and Landing Page Functionality
Microsoft Advertising seems to be introducing a new feature a day, these days. Some of the more interesting: the re-introduction of Yahoo Rich Ads In Search (RAIS), changes to negative keyword behavior and the ability to pick specific landing pages per match type. […]
Using Wordstream’s AdWords Performance Grade for and Instant Audit
No matter how good you are at something, you can always use a second opinion. For paid search, getting even a surface level audit of your AdWords account can be fairly expensive. A consultant would have to access your account, pull your reports, check your settings, and evaluate your Quality Scorse, match type usage, etc. […]
Inbound Marketing and SEO – Seize Opportunity or Resist Change
Much has been written lately about SEO and its convergence with social media, content marketing, and other inbound marketing techniques. While many people in the SEO field embrace the convergence of social, content, and inbound marketing strategies others remain resistant to change and convergence. […]
AOL, Microsoft, Yahoo Kick off Display Ad Deal
The ménage à trois in display advertising among Yahoo, Microsoft, and AOL has started on schedule. The three companies are now officially offering one another’s unsold inventory. […]
March (Link) Madness: Breaking Free of Link Sanity
Along with much of the rest of the country, this week I submitted my official NCAA tournament bracket to the office pool. I, like most people, have a final showdown between Kentucky and UNC with the Wildcats coming out on top. […]
How to Master Google+: Guy Kawasaki Shares His Love of Google+
Guy Kawasaki has a new ebook that you should check out. It’s called “What the Plus! Google+ for the Rest of Us,” and it explains how to master Google+. […]
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