Another week has begun, and incoming online marketing news is making a buzz across the Internet. But before you read further, here is last weekend’s Internet marketing news that you might have missed.
Google Says Panda 3.4 is “Rolling Out Now”
Google has announced the latest in its ongoing updates to the Panda algorithm that targets low-quality websites. And they’ve taken the somewhat novel approach of using Twitter to make this announcement. […]
Search in Pics: Google Drinks, Yahoo Soup and +1 That Plate
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. […]
Measuring Facebook: Some Users have Real-time Insights Now
Facebook brand page managers, along with their agencies and analytics firms can expect full availability of real-time Facebook Insights very soon. “We hope to be fully rolled out by the end of the next two weeks or so,” said David Baser, product manager at Facebook. “We want to be sure it’s very reliable,” he said. […]
RadioShack Mobile Ads Target Users of Old Phones
Users of old cell phones are already used to being the target of snide remarks. Now, they are also the target of customized mobile ads from RadioShack. Starting last November, the electronics retailer began running ads on the Verve Wireless network encouraging consumers with older mobile devices to visit their nearest RadioShack. […]
The One Question Google Panda has Taught Us to Ask Ourselves
In the old days, there were clear cut ways to game search engines and rank well for whatever keyword you pleased. You could keyword stuff, spam exact match anchor text through article directories or social bookmarks, or create link networks to manipulate your way to the top and profit. […]
Keyword Not Provided Percentage to Grow: Firefox Adding Default Encryption for Google Searches
Recently, Mozilla announced that they are testing default encrypted Google searches on the Firefox browser. The change, which is expected to reach all Firefox users within the next several months, will severely limit publishers’ analytics data related to how Google searchers are finding their websites. […]
Why You May Need to Hide Your Google Places Address ASAP
Last month, the inglorious septic system at my little old home in the country backed up and my washing machine erupted, drowning my laundry room and kitchen in two inches of water. I waded right into the flood at 9 o’clock at night with my arms full of grocery bags, shouted some colorful words and then went online. […]
How Google “Handles” SEO: My Beef with Matt Cutts
I’m sure that most of you know or have heard of Matt Cutts at Google. For those who don’t, Cutts is the head of the web Spam team at Google. That is to say, Cutts works diligently to ensure that Google’s search results are “good” and he polices efforts by folks who try to (overtly) manipulate Google’s results through overly aggressive search engine optimization (SEO) tactics. […]
Google integrates new Display Interface within AdWords
Google has unveiled changes to AdWords designed to make it easier to buy and track display advertising on its network. The new AdWords interface, which will roll out gradually over the next few weeks, will include a new Display Network Tab that lets advertisers bid, target and optimize display campaigns. […]
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