Developing Content for New Brands

Starting a new business or launching a new brand can be quite challenging. Business owners are forced to consider many facets of operations to ensure success. You may start with analyzing finances, profits, staffing requirements, and branding strategy. As you focus more on marketing efforts, this can still involve an extremely long list of to do’s.

Content development plans may find their way to the bottom of the list of important business development activities, although content itself is worthy of top positioning. This pattern is no testament to the significance in planning content for new brands. As a business leader, you should devote some time and effort to creating strategic content development plans to complement your overall business vision. Make your new company stand out by using unique and compelling content.

Swim with the Tide

By researching trending topics, you can feel more confident about your ability dive into the sea of opportunity and remain afloat. According to Forbes, these popular concepts are what motivate readers to visit your site time and time again.  Current events and trends can have an impact on your business, even it if it seems unrelated to your daily operations. If you are marketing an innovative new product that can prevent patio items from tarnishing after a winter snow storm, you will want to develop content that fits the right season and geographical region to gain the most visibility.

Become an Expert

Another way that new brands can add value to potential customers and build brand awareness with content is by becoming the go to person for all related topics. There are many platforms available today that allow brands to reach new audiences. Marketing staff can become interactive, while distributing useful information. Many companies choose social media outlets, but blog platforms are useful as well.  Marketers can easily blog their way into becoming a leading company by proving their expertise. It is also a non-threatening and pressure-free way to expose new customers to your company.

Leverage Customer Feedback

Content can be developed according to client surveys as well. Harvard Business Review says that many brands use surveys to learn more about what they can improve, but customer feedback can also highlight things that have proven to be popular among consumers. Create high visibility blog posts by finding out what customers want to read about. This will improve the likeliness that clients will visit your site more often. Even new brands with little exposure can use current customers to customize content. Add surveys to your market research plans and use the results to produce related marketing concepts.

Unify Business Development and Marketing Plans

New brands can use general business plans to guide in selecting topics to focus on for 12 – 18 months or longer. As they select product features or promotions on a quarterly basis, it may be a good idea to plan a correlating content plan. For example, as companies anticipate local events that everybody in the town attends, like the annual jazz festival, they can plan to release related content. If the product line includes high-end dinner plates the article might tell why this line of dinnerware is music to your ears. Planning content successfully does not have to be difficult. It can be creatively positioned to spark the interest of consumers at the right time.

Consider the Platform

In this day and age, content is being delivered in more ways than ever before. New brands should also research the most innovative trends in content delivery. Customers are opting to use mobile devices and tablets to access on-demand content. Marketers must keep an open mind to new resources and learn how content will be consumed on these platforms. Companies are keeping up with innovation by creating websites with content that can be viewed on these different devices. When considering the content, also consider the way that it will be presented.

Plan for Consistency

One mistake that many business owners make is posting a few blog posts or articles and then forgetting all about the content marketing plan that took them hours to prepare. No matter how great the material the problem with this is that the growing amount of content available make it easy for new content to get lost in the shuffle. Add in social media and content curation can be compared to mixing one ingredient into a gigantic bowl of soup. Companies can find it challenging to convey their authenticity among countless competitors.  Developing regular, quality content can help new companies to stand out. Content development plans are important because they motivate long-term consumer interactions.

Moving Content Marketing to the Top of List

From entertaining blog posts to informative articles, there is no doubt that content marketing is a significant part of overall marketing campaigns. Content is continually gaining its way to the top of the business priority list and demonstrating its ROI, as well as its ability to improve customer retention. With the right strategy even new businesses can reach targeted audiences with more efficiency and less cost.

As business leaders follow trends, they will be able to tailor their message to serve these groups. Leaders can serve as a resource and adviser, offering valuable content that helps consumers. This might include tips, hacks, and instructional guides. Companies can utilize data obtained from surveys to pinpoint topics that interest clients to improve visibility. Likewise, business development plans offer a steady blueprint for marketing strategy.

Companies can stay abreast of events to determine the best approach to reaching new customers. Technology is constantly changing and content developers can more easily expand brand awareness by keeping sight of various delivery platforms. Content can be created for mobile, online, and tablet formats.

Lastly, consistency is the key. If the first one or two blog posts are not met with stellar reviews, do not fret. As with all marketing, it takes some time before results are evident. Marketers should follow long-term marketing and content development plans that align with business objectives, making their unique offering more easily recognizable in the melting pot.

About the author

LaTanya Williams
LaTanya Williams

LaTanya is a freelance writer with published works in the Huffington Post. She has a Bachelor of Arts in Journalism and began writing at an early age. Today she develops quality verbiage to support businesses. She is also a current member of the International Association of Professional Writers and Editors.