With over 1 billion monthly active users, Facebook is the most popular social media outlet in existence. The average Facebook user has over 200 friends; however, according to Facebook itself, your average Facebook post only reaches 16% of your network – whether you’re an individual or a company page. The Facebook algorithm is something that [...]
CopyPressers: What it Takes and Why You Should Be One
In case you haven’t heard, CopyPress is hiring in our fast growing Connections department. Read on to find out why being a CopyPresser is the bee’s knees. What does it take to be a CopyPresser? Hard Work This is pretty much a given. In our connections department if you cannot hit your required output this [...]
16 Connection Rules that Your Mum can Learn from the Pros
When it comes to connections, clients have personal requirements about the who, what, and where of connecting to third party websites. I’ve taken the connections style guides from several clients and identified trends and resources explaining their importance to your mum (if she had a website). A Third Party Site Should: 1. Not have questionable outgoing links. [...]
How to Pull Excellent Ideas from Clients
When you ask a client to help you brainstorm he or she might interpret it as helping you do your job. For that reason it’s important to build the client’s confidence in your abilities before you invite them to help. When you sense the client is happy with the direction of your company’s content, consider [...]
Organization: Bring Peace to the Cyber Chaos
Building connections can be a messy job. It’s very easy to bury yourself in emails and content if you aren’t keen on your organization skills. Maintaining your relationships while trying to develop new ones can be difficult if your workspace and mind is cluttered. In order to make your life easier and more efficient, try applying these [...]
Cup of Copy: Building Rapport
Dave talks a lot about the book “How to Win Friends and Influence People.” This book discusses the benefits of sales techniques in all areas of your life, not just work. The more that I outreach the more I relate it to when I worked in sales. Granted, it’s a lot easier to get denied [...]
Corrective Behavior for Keyword Stuffing [Comic]
This week’s Dave and Dan Comic was inspired by a tweet from Annie Cushing about Google punishing websites that stuff their content with keywords. According to the article referenced in the tweet, mentioning the same keyword three times in the URL is “excessive” and is just one way to put you on the naughty list with [...]
Losing a Link but Keeping the Connection
How many times have you worked for days – weeks even – on building a relationship with a blogger or editor to get your article placed on their site, just for them to post it with no link, or a no-follow, or even an entirely different link replacing yours? You want to save the connection, [...]








CopyPress’ Constructal Company Design
A few months ago I was searching around Barnes & Noble to find my new reading list (yes I am archaic and buy my books in paper format). One of the books that caught my attention was entitled, Design in Nature: How Constructal Law Governs Evolution in Biology, Physics, Technology, and Social Organizations. The book [...]