There are many ways that one can build a good rapport with a publisher, ranging from interacting on Twitter to going back and forth in a series of emails. One of the best techniques I have encountered is writing a post without any links. I know what most people in connections or outreach are thinking, [...]

It’s common in the outreach process to come across bloggers and editors who expect more than free, quality content to their blog. Nay, the awesome article you wrote on your own time isn’t enough to please some bloggers, they’re generally looking for cold, hard cash. Once this fact is established, it’s time to bust out [...]

Blogger outreach generally involves connecting to sites in order to develop mutually beneficial relationships by contributing content.  In order to start developing the relationship, there first has to be initial contact, mostly done through pitch emails. While connecting to bloggers can uniquely vary, there are common pitfalls to avoid when outreaching for guest post inquiries. [...]

Outreach is about making connections and forming lasting relationships with bloggers. Once a relationship is formed with a blogger, the next step is to expand the network. One way to expand your connections through outreach is to use blog rolls. A Blog Roll is a list of blogs that the blogger owns or has relationships [...]