Last week Cup of Copy focused on the idea of sharing and whether it is selfless or selfish. Now I am going to delve into an emotion that actually causes someone to share: happiness. Let’s look into this emotion to hopefully understand what effect, if any, content has on people’s happiness. What is Happiness? Happiness is [...]
Did You Miss Our Newsletter? Check it Out Here
April 19, 2013 By
Each Friday, we send out a weekly newsletter that features an exclusive article that can’t be found on the blog. Here’s the article that was featured two weeks ago: 8 Metrics to Consider When Interpreting Data from Analytics When looking over your data and analytics, it’s tempting to focus exclusively on the positive numbers. Where [...]
Content Marketing Isn’t About Content
April 18, 2013 By
You’re probably only reading this because the title short-circuited your brain a bit, and you’re likely planning to hang around just long enough to find out if I’m insane. So to get that out of the way, I’m going to kick this off with the mother of all case studies: what are the top 10 [...]
Connector Corner: My Time As A Team Lead
April 18, 2013 By
Transitioning to any new position in the workplace is both exciting and daunting. We all push ourselves. We get up in the morning every day so we can work hard to prove ourselves to our superiors and hopefully earn that coveted promotion. However, with that higher salary comes more. Those who transition from peer to [...]
Clarify the Falsities with Your Content Marketing
April 17, 2013 By
As we all know, consumers today use the Internet to help them making buying decisions. They read dedicated reviews, eCommerce reviews and research products and services. Articles that often do really well with readers are articles that explain things that are false or are myths. This type of information can help buyers avoid making mistakes and having [...]
Virality: A Game for Anyone Who Wants to Smash Internet Trolls
April 17, 2013 By
The reaction we get when people find out we do amazing digital media work always makes me smile “Oh, I thought you guys only did copy!” The reality is a healthy amount of the content CopyPress is currently sourcing is illustration, infographic, or video based. But our abilities go beyond that, into the realm of [...]
6 Tips for Writing Compelling Titles
April 16, 2013 By
Even the best articles don’t get read when they have boring titles. Follow these 6 tips for writing compelling titles that will give your articles a competitive edge. Otherwise, they’ll go unnoticed, just like millions of other online posts. 1. Tell the Reader When to Expect a List Internet users like lists. They’re easy to [...]
Spring Cleaning: Content Marketing Edition
April 16, 2013 By
It’s that time of year again where we break out the cleaning supplies to mop, dust and cover every nook and cranny with cleaner. That’s right, spring cleaning has arrived in homes all over the world. I don’t know about you, but cleaning and reworking the home isn’t my favorite thing to do… but once it’s done [...]
Does Your Content Feel Flat?
April 15, 2013 By
Flat content is a drag to read. People should click away—and you as the writer or content manager know it, too. Why would you deliver that kind of writing to your client? While we’re all very busy and hurried, there’s always time to perfect your prose. Don’t let limp, lifeless writing ruin a relationship with [...]
Is Instagram Destined for Doom?
April 15, 2013 By
Does a filtered photo of brightly painted fingernails intrigue you? I didn’t think so. What about a tinted shot of your friend’s chicken and broccoli dinner he or she made last night? Amused? Hardly. You’re probably as interested as a cat when its name is called. Enter Instagram, the guilty pleasure amateur photography app that has become [...]
