Fresh Pressed: 1/18/2013

Today’s Category: Conversion

Help Customers Find You: How to Use Keywords on Your Social Networks

Although looking up specific companies on social networks has been a common practice for years, many consumers have now discovered that they can use social networks to actually find a company that deals with the product or service they need. If a consumer is in need of a law firm, all they have to […]

Using Google Analytics for Blog Post Timing Insights

Google Analytics provides a lot of information about your website; but there is always room for more. The traffic for a website vary by day of week, and of course, throughout the day, and it is very useful to know when a website expects the most (or least) visitors. The goal of this post […]

7 Marketing Metrics Worth Obsessing Over

Marketers need to measure a lot of things in order to get better. Not everyone does and those that do sometimes measure the wrong things. The obvious things like leads and sales revenue are important, but they’re quite often just a measure of what is and not an accurate measure of what could be […]

10 Reasons Smart Companies Use Webinars For Lead Gen [Infographic]

You’re smart right? You host regular webinars that collect a boatload of leads. I guess you can stop reading then. But if you don’t, I have 10 reasons why you should. Okay, I lied. There aren’t 10 reasons. But what I do have is even better…5 reasons why you should use webinars for lead […]

Monday’s Fresh Pressed: Content Creation