Fresh Pressed: 1/28/2013

Today’s Category: Content Creation

What is a press release?

Press releases are curious things. At least according to Google. There are 1.3 billion search queries in a clean search (incognito) on Google. If you’re “feeling lucky” as Google suggests, you might find out what they are or how they can be used. Instead of testing your luck on Google, we’re going to break […]

Usability Mistakes to Avoid When Using Photos in Your Website

When used properly, photos are effective, information-dense content that can quickly send your intended message to your audience. However, using the wrong photos can degrade your users’ experience on your site. In this article, I’ll go over 8 potential issues your photos can have that will lead to poor website usability. Mistake 1: Not […]

Starting A Corporate Blog? Read This First!

My guess is you’ve read many an article about why and how corporate blogs are great tools to interact with customers and members of your industry. It’s true. Blogging gives your brand an outlet to share company news, impart wisdom on current events and express opinions on developing trends to build authority and valuable […]

15 Strategies To Get More Shares For Your Content

You can’t help but feel that little rush of jealousy when you see a just-average piece of content getting tons of shares, likes and tweets. What’s that post got that yours doesn’t? Your content is stellar, your infographics perfectly designed. So why aren’t more people sharing them? The secret of getting your content shared […]

Tomorrow’s Fresh Pressed: Connection