Fresh Pressed: 10/03/2013

Today’s Category: Conversion

7 Call-To-Action Techniques and Examples That Work

When it comes to your website, if you want your readers to do something, you have to ask them – but do you know how to ask them the right way? If there’s a way to direct your readers to action that works better than others, do you know what it is? How do you […]

Rethinking The Lowly Thank You Page

Let’s face it, the Landing Page gets all the attention these days. Every marketing blog (including my own) has an opinion on the best landing page and what to do to convert every visitor with its brilliant magnificence. Don’t get me wrong, the landing page deserves the huge amount of attention it gets. But […]

Conversion: The Most Important Internet Metric of All (Revisited)

Over 13 years ago, in March of 2000, I wrote a blog post titled “The Most Powerful Internet Metric of All.” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. No other metric so holistically captures as many critical aspects of a web site […]

Get into Bed with the 2%: a Rule that Could Transform the Impact of your Website

The average website might convert only around 2% of leads, with rates much lower in some industries. Even though the conversion rates are still such a low percentage of visitors, internet marketers are often still looking at data sets from 100% of visitors when evaluating web performance. In other words, because 98% of visitors […]

Tomorrow’s Fresh Pressed: Miscellaneous