Fresh Pressed: 12/3/2013

Today’s Category: Connections

SEO Really is Dead, Long Live…Uh…What Should We Call This?

Buying banner ads on search? Measuring keyword success in SEO via a ranking report? Google looking more like a portal (a la Lycos back in the day)? No, it isn’t the year 2000 all over again. This is today’s search environment. The More SEO Changes, the More Things Stay the Same SEO, at its […]

How to Build Your Own Mass Keyword Difficulty Tool

Despite keywords being slightly out of fashion, thanks to the whole (not provided) debacle, it remains the case that a large part of an SEO’s work revolves around discovering opportunity and filling that same opportunity with content to rank. When you are focusing on smaller groups of terms, there are plenty of tools to […]

15 Inspiring SEO Case Studies and Research Reports

What are the Best SEO Case Studies? Fresh research and stats are critical in any professional realm – especially if you’re in a field that changes as quickly as SEO. What worked a few months ago is no longer effective, which is why a SEO professional’s abilities depend on their willingness to keep up […]

How Google Attempts to Understand What a Query or Page is About Based Upon Word Relationships

A little crunched for time, and feeling both hungry and lazy, I treated myself to a meal from the local Taco Bell tonight. It’s a new store, and I like that when you place an order at the drive-through, it shows what you ordered on a screen, and the person taking the order […]

Tomorrow’s Fresh Pressed: Curation