Fresh Pressed: 12/7/2012

Today’s Category: Miscellaneous

How to Track Offline Marketing Campaigns with Analytics

If you have been following the KISSmetrics blog for a while, you know there is plenty of valuable information you can discover about your online marketing campaign from both KISSmetrics and Google Analytics by using conversion funnels and various other features. But what about your offline marketing campaign? If you place ads in print […]

Responsive & Scalable Email Design: What’s the Difference?

A scalable email layout is readable & clickable no matter which size environment it is being read in. There is only one version (one HTML file) of the email, but the email scales to look great on both desktops and mobile devices. Scalable designs utilize techniques such as: A grid system for alignment and proportion […]

The Top 10 Social Media Fails Of 2012

The immediacy of social media makes it the perfect way for brands to expose themselves to ridicule by sending out a kneejerk tweet without thinking through the consequences. But not all of the examples on this list are errant tweets – indeed some obviously had a great deal of thought behind them, which probably […]

Content Marketing Doesn’t Have An Expiration Date

One of our values here at Lightspan is to learn all the time. We take this very seriously. In order to teach and be the best we can be, we need to learn. Recently, we all read the book, “Content Rules” by Ann Handley and C.C. Chapman. Then we discussed some of our favorite […]