Fresh Pressed: 2/11/2014

Today’s Category: Connections

How are Marketers Coping with (Not Provided)?

69% of marketers claim that they focus on conversion rates and performance metrics when coping with their loss of Google keyword data. This comes from the 2014 Industry Survey published by Moz. By moving towards making all searches secure, Google has taken away most of the organic search-term data from its Analytics tool, thereby […]

Google Updates Its Page Layout Algorithm To Go After Sites “Top Heavy” With Ads

Google’s head of search spam, Matt Cutts, announced that Google has released a refresh of its Page Layout Algorithm. The filter, also known as the Top Heavy algorithm, downgrades the ranking of a web page with too many ads at the top or if the ads are deemed too distracting for users. Cutts said […]

7 Ways to Get More Links From Every Piece of Content You Produce

Every day online there are vast amounts of content being created. More than 90 percent of all data ever created was in the last couple of years, yet a lot of people seem to think that they need to be creating new content all the time – carrying out more research, writing more words on […]

With Content Marketing, Link Building is Obsolete… Right?

It seems that every day a new blog post is published claiming that link building is dead. It makes for a great headline, but it’s just not true. In fact, it’s very much alive, and will be for the foreseeable future. Unfortunately, the content marketing purists who preach the “build it and they will […]

Tomorrow’s Fresh Pressed: Curation