Today’s Category: Connections
Why You Need to Get Serious About Google’s Author Rank
You may have heard of Google authorship. But is it really that important? Let’s listen to Google’s former CEO Eric Schmidt has to say: “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified)[…]
How to Google-proof Your Website in Six Steps
Are you frightened of Pandas and Penguins? If your business and website was severely affected by Google’s algorithm changes in 2012, you might be. I have talked to numerous clients who have lamented how much their traffic dwindled as a direct result of those changes. Many have told me how they’re scared to do […]
Meaningful SEO Metrics
This is a post of two halves. The first half runs through my thoughts on what makes for good metrics, while the second half focuses on a specific process for building appropriate reporting metrics for your individual situation. Now, I’m a very numbers-driven person. I studied math(s) and once thought I was going to […]
The Link Shrink Is In: Is Starting Over The Best Option?
We just came upon the two year anniversary of what came to be known as the Google Panda Update. Between then and now, a seismic shift has seemingly taken place in the link building and SEO industry. Many of you reading this know the gory details, but if you don’t, I recommend reading Vanessa […]
