Fresh Pressed: 2/7/2013

Today’s Category: Conversion

Key Email Engagement Tactics: Benchmarks and Trends

With some 44% of email opens now via mobile devices,* fully 50% of email marketers surveyed say they are optimizing or planning to optimize email campaigns for mobile viewers, according to a report by Experian Marketing Services that provides benchmarks for key email engagement and acquisition tactics. Among those 50% of email marketers following […]

How To Identify And Stop Emotion Based Conversion Killers

Are your conversion rate optimization efforts bringing only small incremental improvements? Are you at a stage where you’ve removed all the obvious barriers to conversion and you don’t know where to look next? Are your once sparkling hypotheses no longer bringing in double-digit leaps? Would you like to learn a new approach to Conversion […]

Where’s the Best Place to Put Your CTA? [Case Study]

I was sitting in my local coffee shop the other day (okay fine, it was a bar), and Pearl Jam’s version of “Last Kiss” started playing. Being the metaphorical addict that I am, I started trying to insert marketing words into the first verse of the song, using CTA as an awkward rhyming partner […]

Are You Making the Most Common Pricing Mistake?

In my hurry to launch my first product, an eBook called The App Design Handbook, I almost made a mistake that would have cost me over $10,000, a mistake that I see being made with products all around the web. Luckily for me, a few people were kind enough to lead by example and […]

Tomorrow’s Fresh Pressed: Miscellaneous