Fresh Pressed: 2/8/2013

Today’s Category: Miscellaneous

9 Ways to Lose the Trust of Your Audience

Know. Like. Trust. You know the formula by now. When you accomplish that holy trifecta, you’re well on your way to earning a paying customer. You might even win that customer’s loyalty. But your readers have very sensitive slime radars. You don’t even need to be a complete slimeball to discredit your character. Your […]

Have You Been Scroogled? Microsoft Launches Aggressive Anti-Gmail Campaign

Have you been Scroogled? If you use Gmail or if you’ve ever sent an email message to someone on Gmail or if you’ve ever even said the word or thought about possibly using Gmail, you’ve been Scroogled. Doesn’t feel so good, does it? Wow. Microsoft just launched an aggressive anti-campaign designed to get people […]

Why Failure is Inevitable – And Important

As the lead developer at Overit, I’m consulted on a daily basis for my ‘expertise’ by clients, by account managers, by business owners, by colleagues and by my own team to create solutions for problems I’ve never thought about before. I’m expected to be on the top of my game and ready with the […]

How the other half markets: three lessons for luxury retailers in 2013

The posh set may still lord their smart handbags, pricey silks, and Ibiza getaways over the masses in the offline world, but in digital it’s a different story. Online, luxury retailers struggle to keep up with the Kmarts and J.Crews of the world. In fact, according to a recent study by L2, one in […]

Monday’s Fresh Pressed: Content Creation