Fresh Pressed: 4/18/2013

Today’s Category: Conversion

How To Optimize Contact Forms For Conversions [Infographic]

Some people hate forms. In fact, nearly everybody hates forms. Fill this in, give me your details, do not pass go until you’ve told me your mother’s maiden name. How rude. Personally I love forms. Why? Because I get to write about how annoying they are and how to make them less so. My […]

Study: 44 Percent of Americans Say Video Content Inspires Them to Convert

​In content marketing, brands constantly look for new angles or avenues to amplify their core messages and outperform the competition. Video content, for example, was born from the idea that today’s consumers prefer to engage with interactive visual media, not text-only publications. While blog content has its own place in the marketing mix, new […]

Email reputation: What is the Expiration Date of Your Opt-ins?

Assuming that you’re an email marketer with a conscience (and that knows a little about deliverability) you only send emails to people that opted in. Maybe you even chose to go with a double opt-in system, to be 100% sure that your recipients are actually interested in your emails. But although you are now […]

3 Ways Your Website is Losing Readers

The last time you got into your car, did you notice if your wheels were properly aligned? My guess is that 99.99% of you didn’t even consider it. And if you did, would you really know how to check anyway? But it’s an important question. Wheels being out of alignment can decrease gas mileage […]

Tomorrow’s Fresh Pressed: Miscellaneous