Fresh Pressed: 5/10/2013

Today’s Category: Miscellaneous

Is Your Content Animal, Vegetable or Mineral?

Some companies value their content as much as the products they sell. As a service content can explain the benefits of big data or sell soda. It works as a trade: You give me your contact information and I will let you download my content. But like a chameleon content takes on different textures […]

Marketing to Millennials? Then Take Us Seriously

Let me tell you about one of the most amusing parts of my job. At the types of trade shows, user conferences, and marketing technology industry events I attend, the prevalent demographics are usually pretty similar: men and women in their 40s, 50s, and sometimes even 60s (almost all white and heterosexual). When you […]

Celebrate Moms with Less Generic Marketing

Sunday is Mother’s Day. Not surprising. It comes every year. But this year, the holiday comes with significantly more meaning for myself and for my family. My mother died less than two weeks ago, succumbing to a long battle with breast cancer. She would have turned 70 this Sunday, Mother’s Day of all days. […]

Is Google’s Love Affair With Content Marketing Usurping SEO?

Google’s preference for content marketing raises the question of whether the objectivity of algorithms can account for the subjectivity of quality SEO is the mathematics of marketing. The science, the algorithms, the numbers, the data… you know where you are with the measurable beauty of SEO. Or at least, that used to be the […]

Monday’s Fresh Pressed: Content Creation