Today’s Category: Curation
3 Reasons To Use Both Curated Content and Original Content
You Can’t Be an Expert on Everything: One of the main points of keeping your site updated is to truly interest and educate your audience on some targeted topics. You may know a lot about your industry, enough to write regular blogs with plenty of insight. However, there is bound to be a topic […]
The Medium Chooses Quality Content
Thirteen years ago Evan Williams and Biz Stone created Blogger, a free online platform that allowed anyone from anywhere to publish content to a global Internet audience. Since then, the two have co-founded start-up generator The Obvious Corporation, the social media juggernaut Twitter and, just last week, they launched their latest personal publishing platform […]
7 Social Media Tactics Your 2013 Budget Needs to Succeed [Research]
The end of summer signals budget season for many businesses. As social media matures, it’s no longer a test outside of your budget. Adding to this pressure, social media conversion rates are low relative to other marketing strategies. Therefore you must coordinate and integrate social media marketing into your overall marketing plans to maximize […]
Klout Rolls Out Another Update For Measuring Social Influence
Is Klout a useful B2B marketing tool or an exercise in vanity? I know people who fall on both sides of this question, and now I wonder if the latest round of changes Klout is making will change any of their opinions. Klout is a service that measures a person’s social influence. Initially [...]
Tomorrow’s Fresh Pressed: Conversion
