Fresh Pressed: 9/10/2012

Today’s Category: Content Creation

6 Ways To Think Strategically About Your Content Creation

Typically, content creation is a great way to feed search engine optimization (SEO) and organic traffic to a website. But it can be a taxing job for PR teams. It’s common to see the most emphasis on the production process: writing and loading the content. But it shouldn’t come at the cost of […]

The Ultimate Guide to Content Planning

A transition is in effect. The web is maturing and like any form of media that has gone before it that can mean only one thing: That content is now at the epicenter of audience creation once again. The introduction of Penguin, as we know, is forcing every online business to re-examine how it […]

How to Weave a Story that Instantly Captivates Your Audience

Yesterday, I went out to buy some walking shoes. I ended up spending $2000. And that’s not counting the shoes … there’s a good chance those opening sentences got your attention. They sucked you in. And the reason you hear that strange sucking sound is because I didn’t start off the article like most […]

17 Lessons About Content Marketing for Small Business

Whether you’re a big or small business, content is content. Many of the same rules apply. Content is essential for growing your company whether it’s a big brand or a mom and pop looking to expand. If you’re not creating content on the web, you don’t exist. Consumers expect to find information about […]

Ultimate WordPress Guide for Small Business [Infographic]

If you are not already blogging, you’ve no doubt recognized the need to have some kind of content marketing strategy in place in order to keep up with the competition, not too mention make the Google organic search algorithm happy (Google loves fresh content). But even with this in mind, maybe you are […]