Today’s Category: Conversion
Don’t Leave Me! Reasons People “Unlike” & “Unsubscribe” from Email Marketing & Facebook
After pouring through reports, charts, graphs and tons of data in our Subscribers, Fans and Followers research series that surveys more than 1,500 consumers, I have concluded that people leave (Unlike, Unfollow, Unsubscribe) because: You are boring, they don’t care, or you talk too much. Seriously — relationships are relationships. When talking to consumers […]
Majority of Consumers Would Trade a Facebook Like for a Discount
Speaking of Facebook likes. . . it’s National Coupon Month and RedPlum has just released the results of their annual Purse String Study; The overwhelming conclusion? People are so used to looking for deals and coupons, it’s “become second nature to them.” But instead of just heading to the newspaper for circulars and inserts, they’re […]
How To Boost Email Marketing With Videos
With the rise of mobile technology and tablet adoption, access to online video has never been easier. Couple that with the increase in social sharing and YouTube’s position as the second most popular search engine on the planet and it’s easy to see why more video content is at the top of many marketers’ wish […]
Does Your PPC Budget Match Your Conversion Optimization Budget?
When people start using PPC, they get very concerned about the cost of a click. After all, all those clicks cost money, and they can add up to a hefty monthly chunk if you aren’t careful. Just like the plants we put in our yard, the clicks appear to be the thing we’re paying […]
Happy Friday!
As always, we’ll be kicking off the week with Monday’s Fresh Pressed: Content Creation.
Which phase of the Content Life Cycle is your favorite to discuss? Which phase do you think is most challenging? Tell us here!
