Today’s Category: Conversion
After pouring through reports, charts, graphs and tons of data in our Subscribers, Fans and Followers research series that surveys more than 1,500 consumers, I have concluded that people leave (Unlike, Unfollow, Unsubscribe) because: You are boring, they don’t care, or you talk too much. Seriously — relationships are relationships. When talking to consumers […]
Speaking of Facebook likes. . . it’s National Coupon Month and RedPlum has just released the results of their annual Purse String Study; The overwhelming conclusion? People are so used to looking for deals and coupons, it’s “become second nature to them.” But instead of just heading to the newspaper for circulars and inserts, they’re […]
With the rise of mobile technology and tablet adoption, access to online video has never been easier. Couple that with the increase in social sharing and YouTube’s position as the second most popular search engine on the planet and it’s easy to see why more video content is at the top of many marketers’ wish […]
When people start using PPC, they get very concerned about the cost of a click. After all, all those clicks cost money, and they can add up to a hefty monthly chunk if you aren’t careful. Just like the plants we put in our yard, the clicks appear to be the thing we’re paying […]
As always, we’ll be kicking off the week with Monday’s Fresh Pressed: Content Creation.