Today’s Category: Miscellaneous Five Ways to Inspire a Culture for Content Marketing “Culture eats strategy for breakfast.” That’s a quote credible sources attribute to Peter Drucker. I’ve come to realize companies tend to fall into one of three culture camps: Those who believe in culture, those who don’t, and those who pay lip service to [...]
Fresh Pressed: 5/16/2013
May 16, 2013 By
Today’s Category: Conversion Keep An Inifinite Memory for your Metrics Often, you want to look at your metrics over a longer time period than usual in order to identify long-term trends. This is especially true if your metrics are “jagged” and move around a lot. You have two choices: You could use a larger time [...]
Fresh Pressed: 5/15/2013
May 15, 2013 By
Today’s Category: Curation 12 Most Magnetic Ways to Curate Awesome Content A community manager needs to stay organized. It is the only way to stay on top of our PR, marketing, and outreach responsibilities. One of the most difficult aspects is finding the great content to share when there isn’t a marketing message going through [...]
Fresh Pressed: 5/14/2013
May 14, 2013 By
Today’s Category: Connections Is Guest Blogging Becoming Risky? After Penguin hit a lot of sites hard last year, it seems many SEOs have turned to guest blogging for alternative methods of link-building. I see this in the volume of requests I get for guest posts on this blog, and Google presumably sees this in the [...]
Fresh Pressed: 5/13/2013
May 13, 2013 By
Today’s Category: Content Creation Should I Make An Infographic? Every blog has them, every blog needs them, every blog wants them. What am I talking about? Infographics! What are Infographics? Infographics are not new and have been around for many years. The term Infographic, (short for Information Graphic) is basically a term for a graphical [...]
Fresh Pressed: 5/10/2013
May 10, 2013 By
Today’s Category: Miscellaneous Is Your Content Animal, Vegetable or Mineral? Some companies value their content as much as the products they sell. As a service content can explain the benefits of big data or sell soda. It works as a trade: You give me your contact information and I will let you download my content. [...]
Fresh Pressed: 5/9/2013
May 9, 2013 By
Today’s Category: Conversion Focus on Both Brand Building and Revenue Generation (Not Just One) There’s been a lot of chatter lately about the changing role of the marketing agency. I find that topic especially interesting because I work side by side with agencies to help them expand their service offering through marketing automation. Marketing agencies [...]
Fresh Pressed: 5/8/2013
May 8, 2013 By
Today’s Category: Curation Help! I’m Drowning in a Sea of Bad Social Media Crisis Advice Monday Musings, a day late. It seems everybody is an expert on how to handle a social media crisis these days. The only criteria? Get a URL, set up a website, and sell, sell, sell. If you’re savvy at selling [...]
Fresh Pressed: 5/7/2013
May 7, 2013 By
Today’s Category: Connections Six FAQs about Author Rank and Authorship Explaining Google Author Rank (what do you mean it’s conjecture and yet it has a strong likelihood of being launched?!) and Authorship (something about linking to Google’s social network, right?) to industry newbies can be a path strewn with confusion. Our quick answers to these [...]
Fresh Pressed: 5/6/2013
May 6, 2013 By
Today’s Category: Content Creation 5 Secrets of the Best Headline Ever Written Thirty years ago, something terrible happened in a New York City nightspot. Blood everywhere, a decapitated body. The newsroom of the New York Post got wind of this gruesome scene and one of its editors penned what I consider to be the best [...]
