All I want for Christmas is Google Glass.
This year, I will be horribly disappointed.
According to Computerworld, Google changed its projections from an official launch later this year to a 2014 release. A spokesperson for Google said that they constantly adjust timelines to produce a great product. So what is Google doing with all of this extra time on its hands?
1. Developing: turning Glass from a want to a need
Look at the evolution of smartphones over the years. Most people used to treat them like supplemental tools paired with their PCs. They might receive emails on their phones or take notes with them during meetings, but then would open the attachments or turn the notes into a one sheet on their computers. Now phones and tablets have evolved from innovative gadgets into required tools to be successful in business.
Let’s apply this to Glass. When the wearable computer has all of the apps that users access on their smartphones then they will consider it a technological necessity instead of an expensive parlor trick – like Siri.
2. Growing: building up the party
Right now there are only a few thousand people wearing Google Glass, but they’re testing it, reporting on it, and letting developers know what needs to be changed.
The more apps that are developed, the more impressed the common man will be when he or she gets their hands on Glass. Facebook, Twitter, and Instagram all developed Google Glass apps, and there are more popping up each day.
The current Glass users and app developers are making the party cool. They’re deciding what music the DJ should play and what kind of beer to pick up at the store. By the time everyone else gets to the party, it’ll be a rager. With a small population currently using Glass, developers can improve the usability of apps and the interface without losing the interest of the general population. They’re testing what works and what doesn’t.
Google tried to do this earlier with Google+, but hasn’t had as much success. People received invites to join early, but when the doors opened to let everyone in, there wasn’t a line. The music is still playing on Google+ and some people are dancing, but it’s not taking off at the rate of Twitter or Pinterest.
3. Marketing: create demand
The more Google delays the Glass launch, the more we we’ll be chomping at the bit to get our hands on it. There will be more opportunities for Google to promote the product and tease with giveaways.
Last month Google allowed Glass users to invite one friend that they know to try out Glass. This brought in a new wave of early adopters and made the rest of us incredibly jealous. Delaying the launch is frustrating, but it gives Google more opportunities to do promotions like this one.
This year when I look under the Christmas tree I won’t find Google Glass, but that just means my New Year’s Resolution will be to get my hands on a pair.