In all fairness, many companies use the term “blogger” and “writer” interchangeably and everything works out fine. However, for companies with a larger content plan, the difference might be significant. Many companies hire someone to create content for different purposes, which then gives the writer a different name. The differences:
Writer: A writer is usually in charge of writing content for your website. This is not necessarily the content you find on the blog, but the website in general. If you have a page that helps to educate your audience on a particular subject, the writer would make the content happen. Writers are often hired on a case-by-case basis and don’t necessarily have to understand SEO.
Blogger: Most people think of a blogger and think of someone who writes about his/her life on a BlogSpot website, but bloggers are now taking on a new form. Bloggers are most often in charge of guest posting, or creating content to be contributed to other authoritative blogs for SEO purposes. Guest posting is a great way to earn a backlink and improve your SEO rankings, so many companies are beginning to hire full-time bloggers. While it’s not necessary for a blogger to understand SEO, they often have at least the basics down.
While a writer and a blogger are the most popular content creators for most companies, there are other positions that a larger company may want to hire including:
PR Professional: PR pros do more than write content, but it’s sometimes part of their job. If you ever wanted to send out a press release to bigger publications, your PR pros would likely write the content (though not always).
Copy Editor: This is someone who prepares the content for publication by editing it and making sure everything makes sense and no lines are crossed.
Advantages and Disadvantages to Hiring Both Writers AND Bloggers
Knowing when to split up responsibilities can be tough. You have to really get to know your content team and figure out if they can take on both the job of a writer and a blogger, and if they can, you have to decide if that’s what you even want. Below are a few advantages and disadvantages to splitting these two positions:
Advantages of the Writer OR Blogger Approach
- More focus – If you hire someone who only has one task and one type of writing to complete, it’s easier for them to stay focused, remain on task, and therefore get the work done efficiently.
- Easier to manage – When you know you have a set of writers and a set of bloggers, you know what to expect of each. You can have spreadsheets to keep things in order, and everything should run smoothly. If someone has multiple positions, things tend to get complicated.
- Easier to hire – Many writers specialize in one type of writing or the other (whether they know it or not). Hiring for one position is always easier than hiring for two, and you could very well get better writers if you hire them for the position they do best.
Advantages of the Writer AND Blogger Approach
- Less expensive – Hiring one person is often less expensive than hiring two. Even if you plan to pay your writer/blogger more than if they only had one responsibility, you’ll still likely be saving money.
- More permanent employees – Hiring freelance writers or temporary writers means that you’ll have people coming in and out. If you want a very loyal employee, giving him/her more responsibilities is a great way to make it happen.
- Cross knowledge – Sometimes understanding how blogging works can help a writer and vice versa. Writers often build upon other things they are doing, so combining these two roles might help give inspiration.
How Your Content Creators Can Work Together
All of the people working to create content for your site can work together to create something even better. For example, a PR pro might be able to give a blogger’s article some great publicity if one of their contacts is in need of some content. Another example might be a blogger helping a writer optimize a piece of content for search engines. This isn’t as important as optimizing the content a blogger creates, but it can’t hurt!
Has your company hired all different types of writers, or do your writers have one responsibility only? What are the benefits of your method? Let us know your thoughts in the comments below.
Amanda DiSilvestro is a graduate of Illinois State University. Although she graduated with an English Education degree, she found herself working as a full-time blogger in the SEO/social media department at the HigherVisibility SEO Company, a leading Ecommerce SEO firm.