This article was originally published on Creativepublic.com
Infographics are a highly popular and effective content marketing tool. While plenty of brands are sharing generic blog content to gain visibility, infographics combine eye-catching graphics with understandable text, to help educate and engage consumers. Thanks to the current surge of internet content and these past few years of technological advancement, average humans now have an attention span shorter than that of a goldfish. This is making visual content even more essential for capturing people’s attention.
It should not come as a shock that high-quality infographics are shared more than any other type of content. So if your goal is to provide quality and value to your audience, rather than generic clickbait, creating infographics might be the way to go.
To successfully market using infographics, you must first come up with a good topic. You can then begin your research, finding the right facts and statistics. Once you’ve gathered a variety of compelling facts and stats, you’re ready to craft them into a powerful narrative. Your text is there to support the visual elements without distracting from them. Once you’ve created a compelling narrative, you can then move onto your design style. It’s important for the design to be clear while still getting the data across.
If you want to get started creating your own amazing infographics, check out the information below and get working!