As we kick off the New Year’s countdown, let’s take a look at the news that made waves across the blogosphere this week. Everest Research Releases Top Outsourcing Trends In 2011 According to Everest Group’s recent survey, 2011 ends at a high note and high market activity during its last quarter. This is due to [...]
Outsourcing Industry News Weekly Recap: November 24 – December 1, 2011
December 1, 2011 By
Here are the top marketing process outsourcing stories for this week: BAE and CSC enter new 5-year contract for IT outsourcing CSC, the provider of technology-driven services and enterprise offerings, has entered a new IT (Information Technology) outsourcing contract with Saudi’s global security and defense firm BAE Systems. This move will help support BAE Systems’ establishments [...]
What is Outsourcing Marketing?
December 1, 2011 By
According to Wikipedia, “outsourcing” is subcontracting a process like product design or manufacturing to a third-party company. In a content marketing context, most businesses are structured to offer their products and services but are not often formed to be content publishers. With the Marketing 2.0 environment nowadays, businesses must think like publishers and create relationships [...]
Tips for Boosting Online Traffic
November 21, 2011 By
Driving traffic to your website has little to do with luck or chance. It actually depends on the search engine optimization (SEO) strategies that you have applied into your website and the “social signals” that come with it. Check out these 12 tips to prevent your site from getting sandboxed. 1. Know What Keywords to [...]
Outsourcing vs. In-House [Infographic]
October 28, 2011 By
These days, any successful marketing strategy includes an element of content creation. Most small business and startups need fresh content even more than their larger competitors, but often lack the in-house power to fulfill this daunting task. Marketing process outsourcing is an option. It’s not a one-size-fits-all answer to your company’s marketing needs; it’s a [...]
