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People use their smartphones for everything. Using them locally to aid in purchase decisions is no different. Local search volume is growing exponentially at 50% each year, and 80% of people seeking a product or service research online before purchasing in a 10 to 20 mile radius.
This opens up many doors for geotargeting and could provide any given online marketing company with a captive audience right in their own backyard. Take a look at our newest infographic that explores local search, and let us know what you think in the comments.