Hold your breath, Twitter is launching a music app today that will suggest songs based on your tweets and who you follow, according to AllThingsD. Music.Twitter.com went live earlier today and users can expect it to be completely up and running sometime this weekend. Have a little faith, this app probably won’t play Peanut Butter Jelly Time when you tweet about eating a PB&J sandwich. More than likely, it will pull from artists you follow, tweet at and retweet. Beliebers, this app is for you.
Yesterday Twitter announced the acquisition of We Are Hunted, an Australian music start-up with a whopping three people on their team. Started in 2007, We Are Hunted tracks popular emerging songs from social media. Their partnership with Twitter makes sense. They rank music by what people are talking about on social networks and Twitter is a social network looking to delve into music. Can you say match made in heaven?
Currently the We Are Hunted website has a Q&A section announcing the merge and explaining the future of the website.
There’s no question that Twitter and music go well together. Artists turn to Twitter first to connect with fans, and people share and discover new songs and albums every day. We can’t wait to share what we’ve been working on at Twitter.
So who wins? Obviously this is a big win for We Are Hunted, but it could also be a boost for lesser-known musicians. The more buzz there is on twitter about a new musician or song, the more the Twitter service should pick it up and suggest it to users. Also, major artists that tweet shout outs to friends will help the algorithm by categorizing artists by genre. In theory, Twitter user A follows singer B, singer B tweets at band C, band C plays on Twitter user A’s music service.
Then who loses?
It’s had a less than stellar 2013 and can’t handle any more competition. It already competes with Spotify and YouTube, it doesn’t need another service stealing its market share. Twitter could really do some damage with their social-based algorithm as Pandora has a reputation for building stations seemingly at random, and usually around artists that have nothing to do with the chosen genre.
The only reason Spotify loses is because it has recently been running an aggressive campaign on its competitors’ pages to draw in more users. New music streaming services keep popping up and taking away its chunk of the market. Even if Twitter Music doesn’t take away from Spotify’s users, it will stunt certainly its growth.
YouTube has been flirting with the idea of launching a music service and is already much beloved by current users for its thorough selection. Twitter’s app could be another service that it has to fight over for market share if it decides to become official.
The quickest way for Twitter to run afoul is if their service tweets on your behalf. There are already enough foursquare check-ins, YouTube views and GetGlue stickers on the site and users won’t tolerate ‘Joe Schmo listened to XYZ song” over and over again. A strong algorithm and avoidance of spam could make this music service a home run for Twitter.