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Native Advertising has Infiltrated the Comments Section

We’ve all but accepted that we’re entering the era of paid reach on Facebook and that our brands need to pay if they want to be ...
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    Brands Will Support Whatever Political Agendas Increase Sales

    Earlier this week we looked at Guido Barilla’s anti-gay comments and the immediate responses by Buitoni and Bertolli. Unlike J.C. ...
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      Anti-Gay Comments: A Tale of Two Opportunists

      Update: Brendan Eich stepped down shortly after writing this, Mozilla issued and apology to all offended parties.  When Thorsten Heins ...
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        McDonald’s and Newsjacking Your Competitor’s Product Launch

        This morning I did not bite into a succulent Waffle Taco. Come to think of it, I didn’t bite into any type of waffle taco ...
        1. Amanda Dodge: Other than the orange juice, there isn't really a ...
        2. Jonathan: Great article - Taco Bell's breakfast menu looks g ...
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        How a Grassroots Cancer Research Campaign Almost Saved the Polar Bears

        Last week, #nomakeupselfie was trending all across the UK. The campaign raised more than £8 million ($13 million) for cancer research ...
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          Networking on Airplanes: Brilliant Opportunity or Worst Nightmare?

          No, I don’t want to talk to you, because this airline just got Wi-Fi and I have an investor presentation to create. No, I don’t want to ...
          1. Kerry Jones: This IS my worst nightmare. ...
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          The British Library and The Gray Area of Modern Copyright

          This past Friday, Matthew Ingram, senior writer at Gigiaom, tweeted a picture of his view from the New York Public Library. John ...
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            What Jeff Weiner Has that Tim Armstrong Doesn’t

            Dear LinkedIn hiring department, I am willing to relocate. Glassdoor released its annual employee survey and compiled a list of the ...
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              Would Brands Fare Better if Facebook Quit The Algorithm Game?

              Last week, I tried to defend Facebook. I talked about the decreasing brand reach and agreed with Marketing Land that there’s no way ...
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                Cougar Town and Target: Monetizing the Second Screen

                A recent survey by found that millennials spend 18 hours per day engaging with media, and often use multiple devices at once. ...
                1. Jonathan: I really, really like this idea. It might be becau ...
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