Our life cycle in the online marketing space seems to be becoming more of a unilateral story, with all online marketers going through the same issues. When you first start out on your quest your opponents in battle are often internal, fighting the corporate structure to see results. From there, the attention shifts to the competition. If you are able to beat all of the these issues, you must then come to terms with the fact that you will be man handled by the Big G, the point to which all online marketing roads lead. Luckily for us all there is still a way to play, and to get an ROI, but it will cost you.