#OscarsSoWhite Straight Outta Compton for Oscar – And Then It Went Viral

This week on And Then It Went Viral, we talk to Derek Miller and Darrell Moore from CopyPress about a campaign they pushed out during Oscar weekend around the topic of #OscarsSoWhite. Derek and Darrell take us step by step through the campaign, and we make notes of where the viral lift happened, and how it might be able to be matched again. The insights are a great kick-off to our podcast.

Do you have a viral story you want to share? Reach out to me at dsnyder[at]copypress.com.

About the author

Dave Snyder

Dave began his career online as a well respected Internet Marketing Consultant. He has spoken around the world on the topics of search marketing and social media, and has consulted for some of the worlds largest companies on the topics. He has also been an educator and writer in past careers.

Dave’s passion shifted from a purely marketing focus as he worked with more and more entrepreneurs to build profitable companies, to the creation, construction, and management of startups. This passion was the inspiration behind SteelCast.