This week on And Then It Went Viral, we talk to Derek Miller and Darrell Moore from CopyPress about a campaign they pushed out during Oscar weekend around the topic of #OscarsSoWhite. Derek and Darrell take us step by step through the campaign, and we make notes of where the viral lift happened, and how it might be able to be matched again. The insights are a great kick-off to our podcast.
Do you have a viral story you want to share? Reach out to me at dsnyder[at]copypress.com.