In case you haven’t noticed yet, CopyPress is kicking ass and taking names when it comes to infographic creation. By now it’s no secret that infographics are an unparalleled form of content. With their shareability, natural link building, and easy absorbency, you’d be crazy not to make them part of your content marketing strategy. However, it’s one thing to pump out infographics and another to have them down to a science. I know we make it look easy, but behind the scenes there’s a lot that goes in to each and every infographic we produce. Here’s a look at the unique process that makes our infographics untouchable.
- Creative Brief/ Kick off Call
Sometimes our clients know exactly what they want. They know the story they want to tell and what they want the readers to take away. They know they want a data-heavy infographic that’s 800 pixels wide, in their brand colors, and with their logo at the bottom.
Sometimes our clients just know that they want an infographic. They’re not sure of a topic, size, or color palette; they just know that they want it to be pretty and bring traffic to their website.
Starting each project with a creative brief and kick off call lets the clients who know exactly what they want make their expectations known, and it allows us to offer guidance to clients who are not yet sure of the direction they would like to take. Essentially, the purpose of this first step is to put the wheels in motion.
An infographic can only be as good as the idea behind it. It’s for this reason that we take ideation very seriously around here. What constitutes a good idea in our eyes? A few things:
It needs to be tailored to your target audience. If you’re involved in a business’s marketing plan, then you (hopefully) understand the importance of knowing your target audience. Would you give your bald friend a comb for their birthday? I most certainly hope not. The same thinking applies here: Know what your audience wants and needs, and give it to them…in visual form.
It needs to be fresh. You might have a great idea, but since the Internet is so saturated with infographics these days, there’s a good chance that someone beat you to the punch. If you have a topic in mind, do a quick search and discover what’s already out there. If you’re already dead set on the idea, we’ll help you think of a unique spin to make your infographic stand out among the rest.
There needs to be data to back it up. Once you have an idea, it’s important to make sure that there is enough data available to back it up, and that the data comes from reliable sources. Or better yet, collect your own internal data. People love infographics because they’re easy to digest and usually a quick read. Data, and data visuals, are what make this happen.
We have a creative team of Ideators that are skilled in thinking outside the box and coming up with ideas that meet the above criteria. Ideas pass through quality assurance and are on the way to the client in no time!
Once the client has decided on a solid ideation, it’s time to get it into writing. Our infographic writers specialize in, well, writing infographics. They know how to put together a complete story, full of data and opportunities for visuals while keeping things concise. I can’t stress the concise part enough. People often (wrongly) assume that more is better when it comes to word count, when in fact, the exact opposite has proven to be true.
In a study conducted by Siege Media, researchers pinpointed the average word count of the most shared infographics on some of the most popular social networking sites. The results are pretty much exactly what we expected: Short infographics, ones around 400 words to be exact, perform better. Show your audience, don’t tell them.
Image via Siege Media
Writing passes through QA (quality assurance) and is then sent to a hand-selected designer who is just the right person to bring the project to life.
Think of a wireframe as a digital blueprint of sorts. This is where we lay the framework, determine what goes where, how the information should be laid out, and the best ways to visualize the present data (does a pie chart or bubble chart better suit a particular piece of data, for example). We also start getting ideas for imagery to bring the infographic to life. You may see basic shapes and outlines, but this is where we start to really see your infographic come together.
Via WP Engine
The wireframe stage is the most important stage for QA as well as client feedback. After all, it’s much easier to make changes to the blueprint of a house than it is to have to make changes after it’s built. Once both QA and the client have given the OK, the designer is given the go ahead to start building.
Design is the final stage of our infographic process, and also the longest. This is when the designer transforms those black and white outlines mentioned earlier into detailed illustrations and icons. The designer also incorporates the colors they have chosen, the client’s brand colors, or sometimes a perfect balance of both.
Via WP Engine
The design then passes through QA once again. If you’ve lost count, that’s four quality assurance checks for every infographic. Though we consider this the final design, we’re always willing to make minor tweaks to ensure the finished product goes beyond the client’s expectations.
Though we have this process down to a science, we are constantly expanding our team of creatives and staying up to date on the latest trends in design. Ready to test it out for yourself? Contact us to get started on your next (and best ever) infographic.
Click here to see an awesome interactive that shows this process step-by-step.