Outreach: How to Turn Your One Night Stand into a Second Date

Although blogger outreach and inbound marketing strategies are better developed with long-term goals in mind, it’s easy to get caught up in quick, short-term experiences, especially with deadlines. Instead of aiming to build long-lasting relationships, sometimes I have targeted sites with only the immediate goal in mind. I was more interested in posting once with a site than reaching regular contributor status. Because of my limited focus, I created a poor chance at furthering my connections.

My last blog post discussed the overall don’ts of a one night stand situation with bloggers. However, what happens when you’re like me and have a few short-term goal-focused relationships?

Fortunately, there are three successful recovery tactics that I’ve used when trying to turn my single post experience into a regular contributor relationship with a site.

Cut Right to the Chase

Straight up ask for a second date where you’d provide another post for the blogger:

jessicapic1The above example is where I asked the blogger if I could post on his site again and if he’d be interested in hearing my article ideas. This tactic is beneficial because it not only saves the blogger time, but it also saves you time in trying to continue a relationship if the blogger is not interested.

Remember the Good Times

Another approach is to remind the blogger of the benefits you provided him/her with your last guest post. You’d do this by mentioning the positive feedback from readers the post received and the overall traffic generated to the post.

jessicapic2In the above example, I make three important reasons for my previous post’s success: social promotions (tweets), insightful comments (reader involvement), and my involvement (replies to comments). All of which are used to convince the blogger of the positive benefits of letting me contribute again to the site.

Ask To Go Steady

A third approach to rekindle a short-term relationship with a blogger is to see past the goal of a second posting and to really aim for contributor status with the site.

jessicapic3The above email is an example where I let the blogger know my interest in becoming a regular contributor. I mention twice in the email that I have multiple ideas (not just a second post idea) that I’d love to discuss. This approach is useful because I’m indicating to the blogger that I have a sustainable interest in her blog where I’ll be able to provide regular posts.

Learn to Move On

However, trying to build a regular relationship also usually goes one of two ways: you develop a better-focused relationship, or you’re rejected. The latter would involve a no response or “no thanks” type of reply from the blogger. While this rejection can be hard to take, especially after you’ve successfully posted with the site before, it serves as a good lesson for future connections on why going at it with the short-term in mind instead of the long-term isn’t always best.

jessica4picTo avoid sealing future deals with only the short-term in mind, consider making these changes in your outreach strategy:

  • Change guest post to contribute: Instead of saying you’d like to guest post on a blog, say that you’d like to contribute to the blog. This change in word choice shifts the connotation more favorably where you’d be understood as offering a continued relationship instead of a single experience.
  • Talk about contributing ideas instead of one idea: When asking if you can send a new post idea for the blogger’s consideration, always talk in plural terms instead of singular terms. This shift from singular to plural will signal to the blogger that you don’t have tunnel-vision with one post request. Instead, you’re bringing to the table multiple ideas for a long-lasting relationship.
  • Always end with a request to contribute again: Instead of just thanking the blogger when your post is published, inquiry about future ideas for a regular contributor status. This signals to the blogger that you’re here to stay long-term rather than a quick guest post experience.

About the author

Jessica Edmondson