Pinterest Shrugs and Opens Unlimited Secret Boards

Pinterest ended the week on a high note: users can now create unlimited secret boards, and pin inspirational sayings, plans, and wish lists to their hearts content – without anyone else seeing it.

Pinterest launched secret boards back in November 2012, and only let each user have three. They created them just before the holidays as a way for users to create hidden gift lists that their friends and family (i.e. the would-be recipients) would otherwise see. Secret boards could then be made public when the user reached their three-board limit and needed to make another.

PinterestsecretboardPinterest increased the number of allotted secret boards again this holiday season – more pins and wish-lists mean more revenue for the social network and brands – and now completely removed the barrier. This may be good news for Pinners, but this is great news for marketers and bloggers.

During the holidays, we gave everyone a few more secret boards so people had a place to plan their gift lists and holiday surprises. Since then, we’ve heard all sorts of interesting ways Pinners are using secret boards, so we’ve decided to give you as many as you’d like!

For Pinners whole like to fly under the radar, this means update means they can like and repin articles to read, products to consider purchasing, and pins to publicly post in the future. Increased freedom for the user usually translates into benefits for the site and brands on there.

Pinterest has every reason to want to give back to the die-hard Pinners and even the recreational users. According to Social News Daily, Pinterest drove 78.4 percent more revenue in January of 2014 than the year before. This was found by cross referencing the Google Analytics data of more than 400 brands from one year to the next.

wishlistOverall, Pinterest’s success could be attributed to the coveted mobile market, which saw a 135.6% increase in page views in the course of a year and a 77.2% increase in transactions. This means that users aren’t just perusing Pinterest on their smartphones when they’re waiting in line or on the bus; they’re actively making purchases from their phones and tablets.

The fact that Pinterest has seen a great deal of success because of its app proves its probable growth in 2014. The company is already doing everything right. Facebook has been trying to focus on mobile messaging and improving its app, and has made it the main focus this year. In fact, the whole Facebook Home debacle from a year ago proves that value. If we’ve learned anything, it’s that it’s better to be leading the way (Pinterest) than to be playing catch-up (Facebook).

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Amanda Dodge