Put Some Quality in Your Quantity

It’s time we look at both sides of the spectrum. Are you trying to build a relationship with a website, make yourself seem like an astounding writer, or are you just trying to make your client happy by getting their content out there? Surely there’s a middle ground on this and a clear winner when it comes to quantity versus quality.

The Quality Side

shutterstock_1206475Some people like to argue that quality is the only thing that’s important. When looking back on your own life, do you value the quality or quantity? If you live a hundred years but if never experience anything, then what’s the point? But this post isn’t meant to help you reflect on our lives, we’re talking about quality in content, and its deliverance.

When you get to the point of writing articles for the sake of writing them, you stop asking the question “does anybody really want to read this?” From the title to the end of the text, you’re probably going to lose your reader somewhere if they don’t get something out of it, or even find it interesting to begin with. A quality product will keep you reader until the end.

The Quantity Side

shutterstock_48608410If you’re trying to grab the reader and deliver some great content then quality is where it’s at, but your total output will suffer if you spend more time critiquing your client for your clients. At the end of the day, who are you trying to please? Yourself, the client, or the reader? Ideally it’d be nice to say all of the above, but sometimes you need to choose, and the answer is usually the client.

Money. Isn’t everything really about the money these days? Monetary motivation can cause almost any employee in any position to sacrifice quality of quantity. This is particularly tempting in outreach when clients want more placements and deadlines are approaching fast. But does quality really have to suffer that much?

The Middle Ground

shutterstock_8574520Which article are you more likely to click on: 20 Unknown Uses for Baking Soda, or The Greatest Use for Baking Soda? Some want more, some want the best, it’s just a matter of what does the “best” really amount to when it’s compared to a lot other “good” things.

Maybe there is no solution or clear winner. Maybe we need to take a new approach and look at the quality within the quantity. People want their information fast and short these days. They want to get to the point and they want the TL;DR (Too Long; Didn’t Read) version of everything. The happy medium lies in making sure the point is there and the information is delivered in great, short, perspective.

If everything were shoddy then the world would fall apart. Quality comes first. Once there is a system in place that guarantees quality then the speed of that system can be improved on and increased. Thus Quality begets Quantity. There is the self-achieving goal of quantity, some feel happiest and most content after producing a lot, and if that satisfies the requirements of the client, so be it. Just keep in mind that it can always be better. So put some quality in your quantity and take a step in the right direction.

About the author

Andrew Turner