There’s no doubt about it that the business world is constantly changing. In fact, it was just a few years ago that social media was barely even a phrase in our vocabularies and now companies are actually hiring social media managers. Google changes its algorithm on a regular basis, new online marketing strategies are developing, and businesses certainly are getting smarter about marketing their products using the online world.
Search Engine Optimization (SEO) is one of those places in the online world that is changing rapidly, yet it is so essential for companies to do it right. If you don’t have a smart SEO strategy, it will be difficult for your customers to find you online. If customers can’t find you, then you lose sales. In order to stay competitive in today’s business world, smart SEO is essential. Take a look at these tips for a profitable SEO strategy:
1. Use High-Quality Content.
The practice in recent years has been for companies to load articles on their website with tons of keywords, regardless of the quality of content. Now, it’s important to not only provide an article with all of the right keywords, but also one that has high-quality content. In fact, Google is getting smart about keyword-loaded articles that aren’t valuable to the reader. Make sure your content is timely, valuable, and useful.
2. Keep an Eye on Your Competitors.
Yes, you certainly need to be watching the way your competitors interact with potential customers, but you should also be monitoring their keywords. In addition to creating your own keywords, do a keyword audit on your competition. You may even find important keywords that you hadn’t thought of before.
3. Constantly Watch Your SEO.
It’s not enough to optimize a few pages, share some links, and then sit back and watch the SEO do its magic. In fact, you have to be constantly watching and monitoring your SEO strategy. Be aware of new trends, keep current with Google’s rules, and then change and update your SEO strategy as necessary.
4. Start Using Social Media.
If you aren’t already using social media as part of your SEO strategy, start now. Social media includes sites like Facebook and Twitter, but also extends to blogs, YouTube, and RSS feeds. Be sure you are actively participating in these communities. The goal of social media in terms of SEO is to get your social media pages distributed. You can contact other bloggers, use tools like Digg, or even try on-page voting. As with traditional SEO, make sure your content is high quality, relevant, and fresh.
These four tips are just the beginning of a successful SEO strategy. Try some of the ideas within your own organization to see if your SEO efforts are improved. With just a few simple steps, you’ll be able to stay ahead of your competition and successfully dominate the online world.